Aristotle’s Appeals A triad of persuasion….

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Presentation transcript:

Aristotle’s Appeals A triad of persuasion…

Ethos Etymology: ethics; moral character, Ethical appeal or credibility of author/designer/writer Example: endorsements, testimonial, bandwagon

Pathos Etymology: emotion, feeling Appealing to emotions of audience Examples: emotionally loaded language/images, vivid descriptions, figurative language

Logos Etymology: logic, reason Persuade by use of reasoning; appealing to logic Example: statistics, theories or scientific facts, informed opinions

Your turn…. Find a print, video or animated advertisement Analyze the ad for it’s rhetorical appeal: Which elements represent ethos, pathos, and/or logos? Consider color, text/language, editing, composition Present your ad and your analysis to class!