Books The original mass media

Pre- Printing Press Available to only the best educated elites Written mostly in Latin Government feared the spread of literacy Books are rare and expensive

Printing Press Earliest Printing Presses dated around 1051 in China Around 1234 movable type appeared in Korea Failed to evolve and be widely adopted due to the complexities of the Asian Language (40,000 characters in China)

Gutenberg Press In 1450 Johannes Gutenberg invented his movable type Printing Press in Europe First major book to be printed was the bible

Market Breakdown 30% textbooks 25% Reference Titles 45% Consumer Content $40.32 Billion in 2008

Future of Books E-books are on the rise Amazon has become the leader in e-book distribution Apple is moving into the market

Aliteracy – someone has the ability to read but refuses to do so 30% of 13 year olds read every day 15-24 spend 7 to 10 minutes a day reading 50% of 18-24 never RFP

Categories Strips Graphic Novels Comic Books

Comic Strips First appeared in newspapers in 1900’s Most widely read of the comic types due to the large newspaper audiences 2-4 panels long during the week 6-10 on Sundays Examples: Peanuts, Garfield, Calvin and Hobbes

The Yellow Kid Generally credited as being the first comic strip character Ran from 1895-1898 This is where we get the phrase yellow journalism from

Golden Age of Comics Typically said to begin in 1938 with the first superman comic This saw the rise of DC Comics and some future marvel characters Superman, Batman, Wonder Woman, The Flash, Green Lantern, Aquaman, Captain America, Human Torch Ended in the late 40’s after world war II Interest in superheroes began to diminish and publishers started turning to westerns and sci-fi This era was the birth of comics as we know them

The Comics Code In 1954 comics came under attack Some experts believed that comics lead to juvenile delinquency A few cities, included OKC participated in Comic book burnings The comics code authority was formed to regulate comics

Silver Age of Comics 1956-1970 Began with the publication of DC Showcase #4 which introduced the new flash Marvel Comics founded Marvel changed the comic game by giving heroes real world problems Fantastic four, x-men, Hulk, Iron Man, Justice League

Balloons

Sounds and Action

Panels Panels are the frames of the comic art

Closure The reader fills in the details between panels Our minds subconsciously can fill in the passage of time In some cases, hours can pass between panels. Inference links panels in a meaningful way

Stan Lee Former President of Marvel comics Co-created many popular Superheroes Fantastic Four Hulk Thor Ironman X-Men Daredevil Spiderman Dr. Strange Antman Black Panther Silver Surfer