1. Print

2. Books
The original mass media

3. Characteristics of books
Linear
Words and sentences follow each other to build meaning

4. Characteristics of Books
Uniform
Every Book of the same title has the same content
This is thanks to the nature of the printing press
Before stories were handed down and could change by storyteller or handwritten copy

5. Characteristics of books
Permanent Records
Printed words are permanent
Allows us to understand points in time and word origins
However, while the world changes, books stay the same
So they aren’t very relevant to current events

6. Characteristics of books
Portable and durable
Easy to transport
Also they are very durable due to their materials
Don’t require a power source

7. Characteristics of Books
Low entry barrier
While there is some major publishing conglomerates that control a lot of the content
There are also many options to circumvent the system
Desktop publishing
Smaller specialized publishing houses

8. Types of Books Novels – Book length fictional works
Almanac – book-length collection of useful facts, calendars, and advice
Audio books – printed books narrated onto cd

9. Types of Books examples
Novels
Children’s books
Textbooks
Graphic Novels
Audio
E-books

10. Types of book Genre Fiction Non-Fiction Classics Fantasy Mystery
Romance
Thrillers
Sci-Fi
Western
Non-Fiction
Art
Biography
Cooking
Entertainment
History
Reference
Sports

11. Letters with little Curlycues on the end Sans-Serif Straight letters
typography
Serif
Letters with little Curlycues on the end
Sans-Serif
Straight letters

12. History
Before books as we know them stories were passed down by word of mouth
After the invention paper, information was written in the form of scrolls
Eventually they took on the form we recognize today

13. Pre-books Papyrus – Created by the Egyptians around 2400 B.C.
Made from plant reeds along the Nile river
Papyrus was rolled into scrolls
Parchment – Treated animal skin
Replaced Papyrus and was used by majority of Europeans up until the 13th century
Parchment was more durable than paper
Paper – Created in China around 105 A.D.
Paper was cheaper than parchment and would help to spread books to a wide audience

14. Manuscript Culture
The period in which books had to be hand written and hand bound
Priests and Monks wrote the worlds books by hand
They were known as scribes
Because of this, most books were religious or philosophical

15. Pre- Printing Press Available to only the best educated elites
Written mostly in Latin
Government feared the spread of literacy
Books are rare and expensive

16. Printing Press Earliest Printing Presses dated around 1051 in China
Around 1234 movable type appeared in Korea
Failed to evolve and be widely adopted due to the complexities of the Asian Language (40,000 characters in China)

17. Gutenberg Press
In 1450 Johannes Gutenberg invented his movable type Printing Press in Europe
First major book to be printed was the bible

18. Print in America
American Print like other countries began with religious texts
The Bay Psalm Book was the first printed in America in 1644
Literacy was high in the colonies
Ben Franklin was one of the prominent printers in the new world
1732 he printed his Poor Richard’s Almanack
Also printed Thomas Paine’s Common Sense
Political Pamphlet that supported Independence

19. Print in early America Religious and Government works
Lack of diversity
Printing was done with permission of colonial governors
Criticism of the government was never allowed
Printers were jailed for printing criticism of the Government

20. Post Revolution Books still expensive for masses (weeks pay)
Newspapers grew quickly but books growth was slower
Compulsory education helped growth (by 1900)
Literacy rose and demand rose
In 1861 the US had the highest literacy rate in the world 58%, by 1900 it was at 90%

21. Rise of the book industry
In the mid-1800s publishers began to print paperback novels
Dime Novels and Pulp Fiction
Paperbacks transformed books into a true mass medium
Many youth took these Novels with them to WWII
When they returned, many attended college on the GI Bill
This caused a higher demand for textbooks

22. The Book Market today 80% of US books are sold by 5 companies
Big Six five of Publishing
Simon & Schuster (CBS)
Hachette
HarperCollins (NewsCorp)
Random House/Penguin Group
MacMillan

23. Market Breakdown 30% textbooks 25% Reference Titles
45% Consumer Content
$40.32 Billion industry

24. Censorship Books are a constant target for censorship
In schools and Libraries, these complaints usually are initiated by a parent objection
Should we be allowed to tell our schools and libraries what they should purchase?

25. Banned Books Harry Potter Captain Underpants Hunger Games Twilight
Huckleberry Finn
Of Mice and Men
Catcher in the Rye

26. Book Burnings

27. Books and the box office
$7.7 billion in worldwide box office
$7.7 billion in Book sales
$24 billion in sales

28. Facts about books Americans buy 4 books per year on average
47% of adults read literature
Literary readership has declined 30% over the past 20 years for young adults

29. Future of Books E-books are on the rise
Amazon has become the leader in e-book distribution
Apple is moving into the market
E-books vs. real books
Discuss

30. E-books More Portable Instant purchasing from home Less entry barriers
Gives new life to out of print books
Greener?
Requires power
Do you own E-books?
Can you Share E-books?

31. E-books Computer text is said to be harder to read 60% slower
Libraries are beginning to offer e-books

32. Aliteracy – someone has the ability to read but refuses to do so
30% of 13 year olds read every day
15-24 spend 7 to 10 minutes a day reading
50% of never RFP

33. Most influential books
Read a selection for 5 minutes
After write 2-3 sentences about your thoughts and attitudes about the book after your five minute reading
2 minutes to write then we’ll rotate tables