1.10 Employ sales-promotion activities to inform or remind customers of business/product

1.10 A--Design logo for sport/event

IMPORTANCE OF A LOGO Visual representation of the company “The Face of the company” 1st thing consumers see and remember

CONSIDERATIONS FOR CREATING A LOGO Company’s Brand Image What is the message you want to portray? Example: “Techy”, Traditional, Laid Back, Bold…. Simple – easy to remember Readability – if you can’t read, customers can’t Unique Attract Attention Need to Trademark

COMPONENTS OF LOGOS Logo Type Name of your company Tagline Visuals brief description of your company or product Visuals Icon/Picture Text Colors

TYPES OF LOGOS Brand Mark Symbol Word mark Combination Mark Abstract Design Word mark Uniquely styled font type that spells out the company or brand name Combination Mark Combination of a Brand Mark Symbol and a Word Mark

We are going to look at 30 different logos on the next slide We are going to look at 30 different logos on the next slide. Write the following questions in your notes and use the next slide to answer them: Identify 1 symbol— 1 word mark--- 1 combination logo--- What type of logo is most frequent? List two frequently used colors.

-Identify one symbol, one word mark and one combination logo. -What type of logo is most frequent? -List two frequently used colors.

EFFECTIVE LOGO-- CHARACTERISTICS Eye-Catching Memorable Unique Simple Timeless Stay clear of design trends (ex: animal print)

RESOURCES TO HELP IN GENERATING LOGOS Brand Image Competitor’s Logos Internet research Logo History Blogs/Social Media Graphic Designer

PROCEDURE to Design Logo Know your Company: Brand Image (“Personality”) What message do you want to send about your company? Research your Competitors’ Logos Reference successful logo designs Use their ideas Design Sketching, graphic designer, etc. Reflection Receive feedback Reveal Present new logo to the market

1.10 B--Design Tickets

INFORMATION TO INCLUDE ON TICKETS Event or Team Name Date Time Place Cost/price Graphics/logos Promotional Coupons/sponsors Bar codes Seat Identification Restrictions/regulations

Types of Tickets E-Ticket (Electronic Ticket) Paper/ Hard copy Print at home Mobile phone scan Paper/ Hard copy Season Tickets Multiple Game vs. Single Game Group Tickets

PURPOSE OF TICKETS Count attendees/reservations Minimize confusion Collect fees and data Souvenir Advertising/revenue

PROCEDURES FOR DESIGNING TICKETS Design the Ticket Template using THEME Choose font type, size and color Utilize both sides Choose what event information to include and where Purchase ticket paper for printing Include advertisements Embed a special watermarks to discourage counterfeiting activities

http://abcnews.go.com/Nightline/video/nightline-fake-avoid-buying-counterfeit-tickets-25006278

Identify parts of this ticket

Ticket Design Super Bowl 51 Where Research city…. Date Time VENUE Image to represent city! Date Time VENUE ALL necessary components of a TICKET.– NOTES! Super Bowl 51