1. Forging new generations of engineers
Marketing
Introduction to Engineering Design
Unit 4 – Lesson 4.1 – Marketing and Graphic Design
If a designer can’t answer the question, “Why is that in the design?”, then maybe that shouldn’t be in the design.
Graphic design is the study of crafting an effective message to either inform, persuade, or entertain.
Forging new generations of engineers
Project Lead The Way®
Copyright 2006

2. Marketing

3. Introduction
Concurrent engineering requires the use of many people outside the engineering design office.
Marketing is a key element in how a part may be designed, produced, packaged and advertised.

4. Commercially designed parts must be manufactured at a cost that does not cut into profits.
The product needs to be packaged for shipping in a cost effective manner as well.

5. The following slides will discuss the marketing factors that have an effect on the design process.

6. Cost Analysis includes expenses from the following departments:
- Engineering
- Manufacturing
- Inventory Control
Photo from GBI
- Engineering
- Manufacturing
Photo from Delta Tool and Manufacturing Inc
- Engineering
Photo from MJE Corporation
- Engineering
- Manufacturing
- Inventory Control
- Shipping
- Sales
- Engineering
- Manufacturing
- Inventory Control
- Shipping

7. Minimizing Costs Was an engineering analysis done to:
Test the use of less expensive materials?
Redesign packaging to cut cost?
Cut the cost of maintenance, repairs, and operation?
Check the reliability of the cost estimate?

8. Minimizing Costs Optimization of production costs
Use of existing equipment, processes and
facilities.
Low cost tooling.
Utilization of standard parts.
Use of new and more efficient processes.
Need to cut down on inspection and testing.

9. Packaging Design Factors
Shape of the Package
Size of the Package
Ability to Stack
Packages
Container is
Structurally Sound
Product Protection
Low Cost
Eye Catching
Minimal Use
of Material
Standardized
for Transport
Dust and Dirt
Humidity
Extremes
Vibration from
Transport
Temperature
Extremes
Shock
Photo from LANCO INC

10. Packaging Design Factors
Foreign Languages
Used Where
Necessary
Color
Printed Text
Art Work
Fonts:
Readability, Style
Size of Text
Color:
Attention Getting
Warnings:
Chemical, Fragile,
Biological
Special Instructions:
Quantity to Stack,
How to Open, Other
Associations with
Holidays, Nature
Relationship
to Human
Feelings
Trademarks
Logos
Photos from Transparent Container Company

11. Packaging Design Factors
Differences and Attractiveness
Compared to Competitors
Competitive
Environmental
Disposal of Packaging:
Biodegradable?
Recyclable?
Minimal use of Material:
For Cutting Cost.
For Cutting Waste.
Photo from LANCO INC

12. Advertising
For advertising purposes, renderings and illustrations of products are necessary to show the public.
The concept or system design documentation helps the public understand what it is that you designed.