Customizable Training Material Basic Internet Marketing Fully Customizable Print on Demand Unlimited Number of Users No Annual Renewal Fees PowerPoint Slides

Agenda 8:30-8:45Icebreaker: Your Story 8:45-9:00Session One: Course Overview 9:00-9:30Session Two: What is Internet Marketing? 9:30-10:00Session Three: Creating an Internet Marketing Plan 10:00-10:15Break 10:15-11:15Session Four: Extending Your Influence 11:15-11:45Session Five: Marketing 11:45-12:00Morning Wrap-Up 12:00-1:00Lunch 1:00-1:15Energizer: To Market 1:15-3:30Session Six: Search Engine Optimization (SEO) 3:30-4:15Session Seven: Advertising Online 4:15-4:30Workshop Wrap-Up

Session One: Course Overview Determine how your Internet marketing strategy fits with your overall marketing plan Apply techniques to influence and engage your target market Weigh the value of using a distribution service for e- mail marketing campaigns Get started with search engine optimization Use online advertising to boost your marketing results Adjust your Internet marketing plan based on metrics and reporting Learning Objectives

Session Two: What is Internet Marketing? Internet marketing is using the Internet to leverage your marketing strategy so that your company flourishes. An Internet marketing strategy means you will establish or expand your digital presence and reach. What it Looks Like (I)

Session Two: What is Internet Marketing? What it Looks Like (II)

Session Two: What is Internet Marketing? What is the hub site for your company? What other sites does your company own/use (sub-domains, blogs, social networking sites, etc.)? What it Looks Like (III)

Session Two: What is Internet Marketing? Web design and development Affiliate programs marketing Using social media Search engine optimization (SEO) Popular Strategies

Session Three: Creating an Internet Marketing Plan The role of Internet marketing is to create a plan that supplements your overall marketing strategy and complements your social marketing strategy. Given the fluidity of the Internet, you may be making more changes than ever. Leveraging What You Already Have (I)

Session Three: Creating an Internet Marketing Plan Leveraging What You Already Have (II)

Session Three: Creating an Internet Marketing Plan Stage One: Consumer and Market Analysis Identify segments with related or similar needs and determine: What do they need? Who is buying and using? How can I leverage segmentation? Making our Way through the Marketing Process (I)

Session Three: Creating an Internet Marketing Plan The Buying Process Making our Way through the Marketing Process (II)

Session Three: Creating an Internet Marketing Plan Stage Two: Analyzing the Competition and Yourself Take an honest look at your operation. Make sure the analysis protects the viability of your business. Making our Way through the Marketing Process (III)

Session Three: Creating an Internet Marketing Plan Stage Three: Analyzing Distribution Channels Making our Way through the Marketing Process (IV)

Session Three: Creating an Internet Marketing Plan Stage Four: Creating a Marketing Plan Product Price Place Promotion Packaging Making our Way through the Marketing Process (V)

Session Three: Creating an Internet Marketing Plan Stages Five and Six: Implement, Evaluate, Review, and Revise Marketing is cyclical May need to return to an earlier stage to fix a problem Making our Way through the Marketing Process (VI)

Session Three: Creating an Internet Marketing Plan Look through the marketing plan you brought with you. Were all the steps used in creating that plan? Making our Way through the Marketing Process (VII)

Session Four: Extending Your Influence Extending influence Growing communities Relationship building Consultative selling Be remarkable Sharing Messages

Session Four: Extending Your Influence Within your industry, what evidence do you see of organizations spreading influence? Does your organization influence or sell today? Come up with six ideas where you can influence your consumers rather than rely on direct selling. Making Connections

Session Four: Extending Your Influence You have created six ideas where you can influence your consumers and prospects. Starting with your favorite idea on the list, draft a brief plan for implementation. Work through the list in order as time allows. Making it Real

Session Five: Marketing Every that you send and receive is a piece of marketing. Use a distribution service so that your daily s get where they are going. You Can Do It!

Session Five: Marketing Maintain a list of your contacts Merge existing contacts Manage people who want to opt in/opt out Provide easy to use and attractive templates Offer distribution that takes place on time Generate reports Getting Your Message Out (I)

Session Five: Marketing Just as all your websites need to have great content, so does your ! Give them a compelling reason to engage with you, and they will. Getting Your Message Out (II)

Session Six: Search Engine Optimization (SEO) When you optimize your web pages, social media sites, blog, and wherever else you have an online presence, SEO helps you to get as close as you can to the top of search results – preferably to the top of the first page. What is SEO?

Session Six: Search Engine Optimization (SEO) Spiders, Crawlers, Bots Natural and Organic Searches Understanding Search (I)

Session Six: Search Engine Optimization (SEO) Understanding Search (II) Organic Searches

Session Six: Search Engine Optimization (SEO) Understanding Search (III) Paid Searches

Session Six: Search Engine Optimization (SEO) Uniform (or Universal) Resource Locator (URL): Address of an Internet page. Search engines use tools like spiders, crawlers, or bots to trawl the Internet for new information. Pinging is a process where you can advise the search engines that a change has been made. Understanding Search (IV)

Session Six: Search Engine Optimization (SEO) Search engines are designed to remember what you look for frequently and to offer you specialized results based on what it gauges as your preferences. If you get ranked on the top sites, you will be captured in about 94% of all searches. The Search Engines

Session Six: Search Engine Optimization (SEO) The Search Engines – Bing

Session Six: Search Engine Optimization (SEO) The Search Engines – Yahoo

Session Six: Search Engine Optimization (SEO) The Search Engines – Google

Session Six: Search Engine Optimization (SEO) Alternative Search What kind of alternative searches are your customers using? What is already on your hub site? What can you add to your sites to that customers and prospects can find you?

Session Six: Search Engine Optimization (SEO) Optimizing Keywords (I) What Do They Want? You need to know what they are searching for. You also need to figure out how they will ask for it!

Session Six: Search Engine Optimization (SEO) Optimizing Keywords (II) Keywords, Search Terms, and Tags Users enter a few search terms/keywords into search engine. Search engines ignore certain words.

Session Six: Search Engine Optimization (SEO) Optimizing Keywords (III) Metatags

Session Six: Search Engine Optimization (SEO) Optimizing Keywords (IV) Source Code

Session Six: Search Engine Optimization (SEO) Optimizing Keywords (V) Tips and Tricks Brainstorm a list of every potential keyword and phrase that you can think of. Ask others for ideas. Use the names of all your key products and services, company name, subdomains, and nicknames. Include industry and geographic terms and jargon. Use a search tool.

Session Six: Search Engine Optimization (SEO) Debrief What have you learned about Internet marketing so far? What will you apply to your marketing efforts? Why will you, or why won’t you, apply some of what you learned so far? How many places can a customer find your links? Do you have products that warrant a domain name and would increase the options of your company/brand showing up in searches?

Session Six: Search Engine Optimization (SEO) Monitoring Search Engine Ranking (I) Search engine algorithm ranks your page from 1 to 10. If your page ranks at least a 5, you will probably reach the first page of search results. Use Google toolbar to check ranking.

Session Six: Search Engine Optimization (SEO) Monitoring Search Engine Ranking (II) Improving Traffic Improve your inbound links (backlinks). See what kind of traffic your competition is getting. Know who and where your target market is. Improve your page ranking.

Session Seven: Advertising Online What is Advertising? (I) Pay Per Click (PPC)

Session Seven: Advertising Online What is Advertising? (II) Pay Per Click (PPC) Can set geographical/keyword parameters Most PPC offers reporting Can track conversion rate

Session Seven: Advertising Online What Service Should I Use? Choose your approach: big search engine or a niche seller? Follow the process: – Set up an account – Choose keywords – Write your ad – Set the limits