___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ ___________________________________________________ APK: Activation of Prior Knowledge Write at least 3-5 sentences describing a time when… you were convinced to do something after you were originally completely against it. Question of the Day How and why do political candidates use propaganda to try to win elections?

Scale/Rubric: QOD /A-Restate the question and use specific evidence to support your answer /B-Restated (or partially restated questions) and some use of evidence to support your answer /C-Vague response with unclear evidence to support answer /D-No restated question and little to no evidence to support answer. 0/F-Not attempted or completely off topic/

First of all: What is propaganda? Any message (print, video, audio, etc.) that is meant to influence people to think in a certain way. Any message (print, video, audio, etc.) that is meant to influence people to think in a certain way. Propaganda is used to help people form opinions and even change their minds about a person or political issue such as taxes and certain laws. Propaganda is used to help people form opinions and even change their minds about a person or political issue such as taxes and certain laws.

Bandwagon Everybody else is voting for him/her (the candidate) so you should too! Everybody else is voting for him/her (the candidate) so you should too!

Glittering generality A statement or phrase that is vague but catchy and is hard to know what it really means. A statement or phrase that is vague but catchy and is hard to know what it really means. What hope? What action? What change?

Just Plain Folks This is when a candidate wants you to know or think he/she is an ordinary, regular person like you. This is when a candidate wants you to know or think he/she is an ordinary, regular person like you.

Name calling This is when candidates criticize their opponents and accuse them of having negative qualities. This is when candidates criticize their opponents and accuse them of having negative qualities.

Stack Cards/Card Stacking This is when a candidate tries to create a long list of positive traits he/she has and good reasons that people should vote for him/her or a list of negative traits his/her opponent has that make him/her unelectable. This is when a candidate tries to create a long list of positive traits he/she has and good reasons that people should vote for him/her or a list of negative traits his/her opponent has that make him/her unelectable.

Emotional appeal This is when a candidate tries to connect with voters’ emotions/feelings to make voters care about issues he/she supports to so vote for him/her. This is when a candidate tries to connect with voters’ emotions/feelings to make voters care about issues he/she supports to so vote for him/her. Fear, anger, happiness, sadness are feelings the candidate wants voters to experience. Fear, anger, happiness, sadness are feelings the candidate wants voters to experience.

Scientific approach This is when candidates try to convince people of their ideas and prove their points by using statistics, numbers and charts so people believe they are right and vote for him/her. This is when candidates try to convince people of their ideas and prove their points by using statistics, numbers and charts so people believe they are right and vote for him/her.

Snob appeal/Endorsement This is when well known people or celebrities recommend people vote for a candidate hoping voters will do the same because they are. This is when well known people or celebrities recommend people vote for a candidate hoping voters will do the same because they are. The “Oprah effect” has been credited with boosting the popularity and appeal of the person, product or group Oprah endorsed on her show or magazine. The “Oprah effect” has been credited with boosting the popularity and appeal of the person, product or group Oprah endorsed on her show or magazine.

Testimonial This is when a candidate or another person tells voters personal stories about himself/herself and how he/she has succeeded in the past and is the best candidate. This can also be used to personally “testify” how bad a candidate is by people who know him/her. This is when a candidate or another person tells voters personal stories about himself/herself and how he/she has succeeded in the past and is the best candidate. This can also be used to personally “testify” how bad a candidate is by people who know him/her.

Types of Political Propaganda Bandwagon – using language that makes voters feel they should support an issue because “everybody else is doing it” Bandwagon – using language that makes voters feel they should support an issue because “everybody else is doing it” Glittering generality – making statements about a candidate that are not very specific but are positive and meant to get you to like the person even though you don’t know him/her well. Glittering generality – making statements about a candidate that are not very specific but are positive and meant to get you to like the person even though you don’t know him/her well. Just Plain Folks – Telling voters that a candidate is a regular person “just like them.” Name-calling – Attaching negative labels to a candidate’s opponent so voters do not like him/her. Stack Cards/Card Stacking – Using only selected facts that support a candidate’s candidacy or opposes his competitor’s candidacy but might also leave out key facts. Stack Cards/Card Stacking – Using only selected facts that support a candidate’s candidacy or opposes his competitor’s candidacy but might also leave out key facts. Emotional appeal-a candidate’s attempt to make you feel bad, scared, worried, sorry, happy or guilty about something. Emotional appeal-a candidate’s attempt to make you feel bad, scared, worried, sorry, happy or guilty about something. Scientific approach-The use of research, statistics or studies to prove how/why a candidate is good/bad. Scientific approach-The use of research, statistics or studies to prove how/why a candidate is good/bad. Snob appeal/Endorsement-The use of celebrities such as movie stars to make a candidate seem more appealing because well known people support him/her. Snob appeal/Endorsement-The use of celebrities such as movie stars to make a candidate seem more appealing because well known people support him/her. Testimonial-The use of people who know the candidate very well to describe what the person stands for and capable of if elected. This can also include a person giving a testimonial about himself. Testimonial-The use of people who know the candidate very well to describe what the person stands for and capable of if elected. This can also include a person giving a testimonial about himself.

Assignment: Create your own piece of political campaign propaganda. You will now apply what you have learned about political campaign propaganda. You will now apply what you have learned about political campaign propaganda. Select one (1) of the nine types of political campaign propaganda techniques you just learned. Select one (1) of the nine types of political campaign propaganda techniques you just learned. Based on the type you select you must create a campaign ad (advertisement) that will convince people to do one of the following: (a) vote for someone or (b) stop a dangerous or harmful behavior/habit (smoking, illegal drug use, drunk driving, etc.). Your ad can be audio, video, or print [no profanity, nudity or vulgarity]. Based on the type you select you must create a campaign ad (advertisement) that will convince people to do one of the following: (a) vote for someone or (b) stop a dangerous or harmful behavior/habit (smoking, illegal drug use, drunk driving, etc.). Your ad can be audio, video, or print [no profanity, nudity or vulgarity]. Your language must be specific, convincing, and detailed. Your language must be specific, convincing, and detailed.