COACH EDUCATION -MASTER CLASS TOWNSVILLE FEBRUARY 21, 2014 ROLE OF A COACH IN AFL FOOTBALL

WHAT DO YOU SEE AS YOUR NUMBER ONE OBJECTIVE AS A COACH?

COACHING BUILD A COMPETITIVE TEAM WIN A PREMIERSHIP CREATE A STRONG SUCCESSFUL CULTURE DEVELOP PLAYERS ON & OFF FIELD CREATE A TEACHING & LEARNING ENVIRONMENT

PRIMARY ROLE OF AN AFL COACH A Coach is appointed to build a competitive team capable of sustained success with the ability at some stage to challenge for a premiership The primary role must be supported by a coach’s capacity to effectively manage people across the total club and build a strong culture which reflects the club’s vision & values

COACHING WHAT COMPETENCIES DO SUCCESSFUL COACHES HAVE?

CORE COMPETENCIES RELATIONSHIP BUILDER TEACHING ABILITY LEADERSHIP TECHNICAL ABILITY COMMITMENT HIGH PERFORMANCE MINDSET COMMUNICATION SKILLS IDENTIFY & RECRUIT TALENT EMPATHY COMPETITIVENESS

Game Plan Player Development Coach Development Leadership Culture Welfare Medical Prevention Rehabilitation Talent Recruit Retain Rebuild Physical Preparation & Development Mental Preparation & Development Football Essentials Facilities Operations

COACHING GREAT COACHES HAVE GREAT VISION

PHIL JACKSON BASKETBALL & SPIRITUALITY 1.DEVELOP PEOPLE 2.A ROLE FOR EVERYONE 3.COMPASSION 4.TEAM FIRST

KEVIN SHEEDY GROWING THE GAME 1.KNOW YOUR OPPOSITION 2.RECRUITMENT 3.RISK TAKER 4.VISION FOR THE GAME

ALEX FERGUSON ‘MY VISION FOR MANCHESTER UNITED WAS A PLACE WHERE YOUNG PLAYERS COULD DEVELOP.”

ALEX FERGUSON 1.You need to be a good observer to assess 2.You need to build a football club not just a team 3.We are in the business of constant improvement 4.You can’t expect loyalty and trust from people unless you give it them

COACHING ESSENTIALS 1.BUILD RELATIONSHIPS - empathy, time, strengths of people, integrity, feedback. 2.COMMUNICATION - clarity of message, consistency of message, roles for everyone 3.LEADERSHIP - having a vision and getting people to believe in it and follow, creating the culture 4.TECHNICAL KNOWLEDGE - you know the game and have a clear way about how it should be played 5.RECRUITMENT - find talent, develop it, reward it and retain it - balance in your list

CULTURAL LEADERSHIP A Vision - It should encapsulate an ideal experience of what the CLUB (team) would like to achieve and become It must be articulated in a clear, compelling and consistent statement that everyone understands and supports through standards of behaviour It is imperative the vision is represented by senior people in the Club, particularly the Head Coach

CULTURAL LEADERSHIP BRISBANE LIONS VALUES SMART ORGANISED RELENTLESS FAMILY

CULTURAL LEADERSHIP WHO ARE YOU? WHAT’S YOUR VISION? WHAT ARE YOUR VALUES? WHAT IS YOUR HISTORY OF LEADERSHIP? WHY DO YOU WANT THE POSITION?