Member Engagement | 1 Membership Engagement: The Key to Retention Developed for Rotary District 6510 Assembly, April 23, 2016 by Membership Development Chairs, Deborah Frey & Mike Russel

Member Engagement | 2 What do we mean by engagement? What are some best practices for member engagement and retention? What is the MGO resource? Membership Growth Opportunities What We Need to Know Today!

Member Engagement | 3 What is “Engagement?” Engagement can mean many things…

Member Engagement | 4 What is “Engagement?” Engagement is Knowing your Members!

Member Engagement | 5 What is “Engagement?” Engagement is Reaching Out to Members  Reach Out Before They Opt Out!

Member Engagement | 6 What is “Engagement?” Engagement = Rotarians at Work!

Member Engagement | 7 Engaging by Audience Separate Strategies for Separate Segments There is no “One” way to solve an engagement problem

Member Engagement | 8 Engaging New Rotarians: Welcome New Members into Your Rotary Family! Key Things to Remember What do they expect? Find out what they want & what they hope will happen. Share your club projects & social activities. The Induction Ceremony is a Milestone event! (Not just another meeting). Your new member should feel as if they’ve arrived “home”.

Member Engagement | 9 Engaging New Rotarians: Welcome Them! You Have So Many Resources! Rotary.org! New member orientation Activities & socialization Learn their interests, strengths and goals  “What do YOU want to do in Rotary?” Recognize & celebrate new members! It’s a BIG deal! New member mentor program

Member Engagement | 10 New Member Orientation: Rotary history & achievements Opportunities to serve Rotary policies & procedures What is it to “Be a Rotarian”?

Member Engagement | 11 After Orientation:

Member Engagement | 12 Mentor’s Responsibilities: Introduce to every club member Accompany to club meetings Ensure involvement in the club Keep them informed! Special meetings & social events Monitor attendance Reinforce club policies & procedures

Member Engagement | 13 Family Involvement: Invite family members to attend Rotary meetings and to participate in club projects

Why do some members stay less than 1 year? Retention Assessment

What about a member who stays for only 3-5 years? What is happening here? Retention Assessment

Member Engagement | 16 Engaging Experienced Rotarians: Engaged “Seasoned” Rotarians are some of our most valuable club assets. They bring the 3 T’s: 1.Talent (expertise) 2.Time (hours to invest) 3.Treasure (knowledge & expertise to impart)

Membership Growth Opportunity Checklist (Handout) – Gather Member Data/Assess Your Club – Survey Your Club – Member Attraction – Member Engagement – Strengthen Your Club – Build Dedicated Membership Teams – Develop A Plan Of Action Website Resources – MGO & Facebook Learning How to Fish

Member Engagement | 18 Membership Is Too Large For Just One Person 1.Next Week, Identify your Membership Chair! 2.Have them contact us! We can help with Action Steps for: New/Prospective Member Orientations Mentoring Surveys Using Social Media & Other Publicity Tools Identify/Sponsor New Clubs

Member Engagement | 19 Questions? Share with us! Let’s build our vibrant District 6510 membership NOW! Let us know how we can help you to build your club! CONTACT: Mike Russel & Deb Frey District 6510 Membership & Retention

Member Engagement | 20 Thank you! Now Go Build Your Clubs!