1. 10 Words We Need in Rotary 2016 Ole Man River PETS
Brent D. Rosenthal, PDG
Zone 30 Assistant Rotary Coordinator

3. Times Change…

4. Are more likely to become long-term Rotarians!
1. Customers
Happy Customers:
Are more active
Attract new members
Are more likely to become long-term Rotarians!

5. Why should someone join your Rotary Club?
2. Value
Why should someone join your Rotary Club?

6. Meaningful participation is the key to member retention!
3. Engage/Participate
Meaningful participation is the key to member retention!

7. Did you “recruit” your spouse?
4. Attract
Did you “recruit” your spouse?
Your friends?

8. 5. Five
Action = Attraction!

9. The Cycle of Growth Engagement Attract Attraction Retain Engage Value
Retention
Value

10. 6. Passion
Healthy clubs allow members to serve in their areas of passion, not what the club dictates!

11. 7. Why?

12. 8. Fun
This…

13. Not Fun
Not this (please!)

14. 9. Network
“Sydney Rotarians Mean Business”

15. 10. Publicity

16. Let the World Know What We Do!

17. And one to grow on: Change
“There is nothing so sacred in Rotary that it
cannot be set aside for things better.”
Paul Harris

18. And 3 Words I Would Like to Banish!
1.Recruit
2. Attendance
3. Purge

19. Service Above Self remains first, last, and always our #1 mission!
The Take-away
Members are Rotary’s greatest asset !
The most important issue for all of Rotary is to grow to ensure our continued service both locally and globally.
We must make Rotary more attractive to women, minorities and the millenial generation, as well as our “experienced” members.
Membership growth can only happen if we make it a priority and are willing to make changes we need to be relevant to the next generation.
Membership growth requires we recognize and treat members as our customers, giving them the value they seek from Rotary.
Service Above Self remains first, last, and always our #1 mission!

20. THANK YOU! For more information…
PDG Brent D. Rosenthal Assistant Rotary Coordinator, Zone 30 (614)