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Membership Recruitment & Retention Jon McKinnie & Ann Wright District Membership Co-Chairs.

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Presentation on theme: "Membership Recruitment & Retention Jon McKinnie & Ann Wright District Membership Co-Chairs."— Presentation transcript:

1 Membership Recruitment & Retention Jon McKinnie & Ann Wright District Membership Co-Chairs

2 Goal for 2014-15 Marching Orders: From: DG Lisa Faith Massey Your Mission, If You Should Accept, Is a Net Increase of net +1 new Member each Quarter in Every Club!!! Is this Doable?? Absolutely…

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4 Broad Brush Approach Recruitment Must be Proactive and Appeal to all Generations Guests Can Not Fall Through the Cracks Red Badgers Must be Educated, Get Involved and Have a Fulfilling Experience Make Everyone Feel Welcome Mentor New and Existing Members If We Can’t Keep Members, Everything Else We Do is Insufficient !!!

5 Implement Proactive Membership Recruitment Conduct Classification Survey Encourage Members to Identify Prospects & Invite to Rotary Must Get Current Members to Buy Into Membership Drive Provide Tools to Assist Members in Their Efforts

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7 Establish Proactive Guest Program Be Extremely Friendly when Guests Come to the Meetings Make Sure They have a Rewarding and Positive Experience Don’t Let Guests & Visitors Slip Through the Cracks

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9 Improve New Member Program Streamline the Approval Process Develop Consistent Orientation Message Set the Participation & Financial Expectations During Orientation Conduct a Structured Induction

10 Member Orientation Manual WELCOME LETTER FROM CLUB PRESIDENT INTRODUCTION TO SPACE CENTER ROTARY CLUB WHAT IS EXPECTED OF YOU AS A NEW MEMBER – SERVICE, ATTENDANCE, DUESWHAT IS EXPECTED OF YOU AS A NEW MEMBERSERVICE ATTENDANCEDUES REQUIRED ACTIVITIES FOR NEW MEMBERS HISTORY OF ROTARY INTERNATIONAL ROTARY FOUNDATION & PAUL HARRIS FELLOWSROTARY FOUNDATIONPAUL HARRIS FELLOWS HISTORY OF HOUSTON DISTRICT 5890 HISTORY OF SPACE CENTER ROTARY CLUB SPACE CENTER ENDOWMENT FOUNDATION OPPORTUNITES FOR SERVICE RNASA – NATIONAL AWARD FOR SPACE ACHIEVEMENT FOUNDATIONRNASA – NATIONAL AWARD FOR SPACE ACHIEVEMENT FOUNDATION OFFICERS & DIRECTORS 2008-09 PAST PRESIDENTS OF SPACE CENTER ROTARY CLUB DISTRICT GOVERNORS OF SPACE CENTER ROTARY CLUB MAKE-UP OPPORTUNITIES RED BADGE CHECK LIST

11 Establish Mentor Program Assign Mentor to Red Badger Work with Red Badger’s Sponsor Lead Red Badger Through the Process Promote Red Badger Involvement AND Existing Member Involvement Don’t Let Anyone Fall Through the Cracks!!!

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13 Establish Membership Retention Program Develop Activities to Involve All Club Members Identify Members Who Are Becoming Inactive Take a Proactive Approach, Call Offer Assistance to Those Members Who are Elderly, ill or Disabled. Conduct Current Membership Survey Don’t Let Anyone Fall Through the Cracks!!!

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15 Strengthen Family of Rotary Schedule Club Socials Encourage Members to Participate in Club Socials Encourage Members to Get Their Spouses Involved in Rotary Functions

16 Interface with Public Relations Deliver Induction Pictures, Club Activities Along With Print Ready Copy to Local Media Publish the Same in Club Newsletter Remember, Members Like to be Recognized for Their Efforts and “Everyone” Likes to See Their Picture in Print!!!

17 17 Appeal to 25-45 Age Group Wants to Give Their Time & Talent, Not Just a Check Wants More Information about Organization, Before Getting Involved Tend to Distrust Large Organizations More Likely to Choose Volunteer Activities that Provide Challenges & Social Connections

18 Member Buy In Must Recognize the Problems, We are Getting Older!!! Current Members Must Buy into Solution Must Create Atmosphere Attractive to Younger Generation You have Seen the Way of the Future

19 Commitment Change the Face of Our Clubs Appeal to 25-45 Age Group +1 New Member Positive Gain Quarterly Is Attainable But, We Need Everyone’s Commitment to Make It Happen


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