Sussex Cricket Board Club Forum 18 th March 2015

Agenda 8.00Scene Setting – Tim Shutt, SCB 8.10How to reduce your club’s overheads – Greg Batty, Business Energy Direct 8.25Club Matters – Roger Newman, SCB incl Clint Hillhouse, Stuart Canvas 8.35Break and Discussions – Tea and Coffee 8.50Clubs at the Heart of their Communities – Tim Shutt, SCB 9.05Tips in recruiting and retaining volunteers – Sue Shaw, Volunteer Centre, Brighton & Hove 9.15Discussions between Clubs and Speakers 9.30Close

An ageing population Smaller family Units Faster Paced Social Media Time Shortage (Busy Lives) What is happening outside of Cricket? Technology Changing Climate Olympic Legacy

Time and time again, cricket has answered challenges to its future place in the world through innovation and re-inventing itself without compromising its values. Although our competitive landscape has never been more complex, nor has it offered so many opportunities to connect, to listen and to respond.” Tom Harrison, Chief Executive, ECB

National Player Survey 37,500 responses nationally 1,650 in Sussex INSIGHT

Sussex Picture Schools: 12,500 young people coached by SCB programme per annum Circa 150 schools per annum (35%)

198 CCB identified priority Leagues (c. 80% playing market) : 93 Leagues looking at insight based change for 2015 season 22 Leagues looking at insight based change for 2016 “Get the Game On” Sussex Changes and Proposals – Considerable restructuring achieved in last 5 years – Further plans to be released ( as a result of a 2 nd “tighter” survey) – Outcome – quality and player retention – Increase in non-Saturday formats League Format Change for Nationally RESPONSE

INSIGHT - Research paper on SCB support to clubs – Jan 2014 powerful demonstration of their passion and commitment to cricket issues to be improved but general high level of satisfaction with SCB support areas with scope for improvement:  Progression of young cricketers to Area level  Scope for greater engagement with SCB  Coaching Issues  Schools programme – Chance 2 Shine  Balance between “broadening access & developing talent”

RESPONSE  Progression of young cricketers to Area level Response Redesigned – new “District” squads  Coaching Issues Response New Coach Education courses – cost 25% less than neighbouring counties Working with University of Brighton, new coaching methodology developed in: “Talent Identification” “Nurturing Youth Potential”

INSIGHT  “Reclaim the Summer”  “Cricket losing its relevance” RESPONSE

“The notion of “sport for sport’s sake” which implies that sport sits in glorious isolation from the rest of the communities it is supposed to serve, is simply no longer valid. Great sports clubs work for and with their communities, and as a consequence, both parties benefit.” Sports Marketing Network, September 2014 “Cricket is a powerful force for good in peoples lives and has an ability unite communities, transcend cultures and overlook backgrounds. Tom Harrison, Chief Executive, ECB

A unique model in sport

Sussex Cricket in the Community Vision: Building better futures and stronger communities through the power of cricket How: Use power of cricket to run programmes stressing social good – participation, education and health Why: Social Good Increased Revenue into Sussex Cricket – making Sussex Cricket sustainable

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IMPACT Cricket – players (participation and excellence), volunteers, spectators, enthusiasts, investors Social – community cohesion; ASB; educational attainment; health; unemployment. Economic – sustainable development activities; sustainable cricket clubs; reduction on costs to the state KEY POINTS Measure – Sussex level and Club level Tangible benefits to clubs

What next? Get in touch with Sussex: Steve Feazey (West): Roger Newman (East):

Discussions Questions