VERBS RB, p. 29/ I GO DOWN decline slash plummet slump bring down fall plunge decrease drop GO UP grow rise boost jump rally soar rocket increase raise

VERBS RB, p. 29/ II PLUMMET JUMP SOAR PLUNGE ROCKET SLASH

RB, p. 30/ IV TRANSITIVE slash boost bring down raise BOTH Decrease increase

RB, p. 30/ V The government RAISED the price of fuel by 2%, it now costs $1.02, instead of $1. Prices FLUCTUATED all year. It was very difficult to make plans in a situation when we couldn’t know what to expect. The government's decision to decrease sales taxes BOOSTED the economy. The new expansionary fiscal policy BROUGHT DOWN/DECREASED unemployment figures in the country. Due to the efficient management of the company, we INCREASED sales by 25% this year. Unemployment JUMPED from 200,000 to 600,000 in 3 months due to the closure of several factories in the country. The higher income that resulted from the suddenly increased sales SLASHED the company's deficit by half. The economy STAGNATED for five years. The GDP growth was around 1% and there was a high unemployment.

RB, p. 31/VII The Sun RISES every morning. RAISE your hand if you agree. The problem AROSE from the lack of quality control. Last year we RAISED 2 m in capital. The cash­flow crisis AROSE because the company did not receive payment from its debtors. Retail prices ROSE by 7% last year. The Fed will probably RAISE interest rates by 0.5%. The mistakes that have ARISEN this week are due to a lack of communication between the staff and the management.

MARK 1 “go up”, 2 ”go down”, 3 “go up a lot” or 4 “ go down a lot” As part of an overall boom, spending on advertising rocketed in the late 1990s and, in 2000, it soared by more than 8% in America, which represents about half the world market. But then the following year it plunged by 8%. Now the industry is feeling positive again and advertising is expected to escalate by nearly 5% this year. But how is the money being spent? Thanks to the Internet, there was a jump in website advertising of nearly 40%. But is traditional TV advertising shrinking? America’s big TV networks used to reach 90% of households but then this figure plummeted to as low as 33%. Consequently, TV advertising by some multinationals also slumped.

MARK 1 “go up”, 2 ”go down”, 3 “go up a lot” or 4 “ go down a lot” As part of an overall boom, spending on advertising rocketed3 in the late 1990s and, in 2000, it soared3 by more than 8% in America, which represents about half the world market. But then the following year it plunged4 by 8%. Now the industry is feeling positive again and advertising is expected to escalate1 by nearly 5% this year. But how is the money being spent? Thanks to the Internet, there was a jump3 in website advertising of nearly 40%. But is traditional TV advertising shrinking2? America’s big TV networks used to reach 90% of households but then this figure plummeted4 to as low as 33%. Consequently, TV advertising by some multinationals also slumped4.

NOUNS Exercise I, p.31 Exc. II, p.32 Rice production decreased in There was a decrease in rice production in We see a decrease in rice production in There was a decrease in rice production in brought a decrease in rice production.

Describing movements and prepositions to rise ______ 2 h ___ 5 h to increase _____ 35 % a decrease ____ 10 % an increase ____ 15% to decrease ____ 46% to fall _____ 20 % ____ 13 % to fall ____ $3 h ___ $2 h The company expects a 5% increase ___ sales. Sales stood ___ $1 m ___ The sales figures peaked ___ $1,000.

Describing movements and prepositions to rise from 2 h to 5 h to increase by 35 % / by 3 (from 2 to 5) an increase of 15% a decrease of 10 % to decrease by 46% / by 2 (from 10 to 8) to fall from 20 % to 13 % to fall from $3 h to $2 h The company expects a 5% increase in sales. Sales stood at $1 m in The sales figures peaked at $1,000. Careful: rast od 5% je increase of 5% noun + of porasti za 5% nije to increase for 5% nego: increase by verb + by

RB, p. 34/II Last year sales fell FROM $3m TO $1.5m. This year in our town there was a growth OF 20% IN marriages. The employment ratio in the country reached a trough AT 30% last year. The competition’s advertising spending has fluctuated BETWEEN €5m and €5.75m this year. Our market share plummeted BY 20% when a new company broke into the market. Currently we control 15% of the market and we are making enormous losses. Our market share plummeted TO 20% from 45%, which is a 25% drop.

How to describe graphs in a meeting? What types of graphs are described? What is the topic of the graphs? How is the talk organized?

There was a fall. It fell. There was a upturn. The government decreased taxes. They reported a downturn.

ADJECTIVE OR ADVERB? There was a CONSIDERABLY / CONSIDERABLE fall. It fell SLIGHT / SLIGHTLY. There was a SLIGHT / SLIGHTLY upturn. The government decreased taxes MODERATE/ MODERATELY. They reported a DRAMATICALLY / DRAMATIC downturn.

Translate sentences into English 1. using a verb 2. using a verb +adverb Cijene su lagano narasle. Vrijednost dionice je neznatno pala. Kamatne stope su znatno porasle. Cijene nekretnina su jako pale. Vrijednost dionice je dosegla najnižu točku. Cijena nafte se stabilizirala. Prošle godine je cijena nafte dosegla najveću vrijednost ikad.

RB, p. 35/ I 1.decline 2.by 3.at 4.moderate 5.leveled off (BrE) / levelled off (AmE) 6.doubled 7.peak 8.fluctuated 9.dramatic 10.substantially

HW RB, p. 36/III