High IQ ® – clearly different!. High IQ ® – Intelligent Effects A program designed to add value both for the consumer and the entire textile processing.

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Presentation transcript:

High IQ ® – clearly different!

High IQ ® – Intelligent Effects A program designed to add value both for the consumer and the entire textile processing chain. High IQ ® is the first comprehensive global branding program for textile colors and effects. High IQ ® is something new, clearly different and stands for INNOVATION and QUALITY!

Assurance of reliable quality Innovative, high-performance effects Value for money Benefits for customers High IQ ® – Intelligent Effects Customer

Assurance of reliable quality Added value to the garment with innovative effects An attractive hangtag giving a clear message to the consumer Deliver and support innovation with more new effects High IQ ® – Intelligent Effects Brands & Retailers Benefits for brands and retailers

New opportunities for differentiation New effects and performance standards to keep them ahead of the game Clearly defined specifications Technical support provided by Huntsman’s extensive global network High IQ ® – Intelligent Effects Mills Benefits for mills

Keeps you cool and dry Soft and comfortable Long lasting performance—wash after wash High IQ ® – Cool Comfort Benefits for customers No sweat, keep cool! Technology base: Durable hydrophilic polymers

Keeps you dry Stay clean Feel cool High IQ ® – Active Comfort ™ Benefits for customers Keep dry, feel cool! Technology base: Durable hydrophilic polymers & fluoropolymers

Freshness you can wear – everywhere Enhanced Comfort Long lasting performance High IQ ® – Freshness on Demand Benefits for customers Choose your scent to match your mood Technology base: Advanced Cyclodextrine technology (sugar derivates)

Antimicrobial Confident Comfort Lasting Performance High IQ ® – Active Freshness Benefits for customers Keeping cool in action Technology base: Silver antimicrobial technology

Colors stay bright Dark shades stay dark Clothes look new wash after wash High IQ ® – Lasting Color Benefits for customers Colors that stay and don‘t wash away Technology base: Advanced Cellulose reactive dyes and dyeing auxiliaries

Built in sun protection Soft fabric, high comfort Long lasting performance—wash after wash High IQ ® – Sun protection Benefits for customers Skin care you can wear! Technology base: UV absorbers and whiteners

Sensitive Skin Protection Comfort wear for kids Powerfull protection that lasts UPF 50+ tested in accordance to the AS/NZS standard 4399 High IQ ® – Sun protection for Kids Benefits for customers Active outdoor protection for kids Technology base: UV absorbers and whiteners

No need to iron after washing and drying No more unsightly creases during wear A soft silky touch for enhanced comfort Long lasting performance—wash after wash High IQ ® – Easy Care Plus Benefits for customers Wash and wear second to none Technology base: Innovative Moist crosslinking (MXL) technology

High IQ ® – Clean and Dry Comfort Benefits for customers Rain or shine clothes stay fine! Technology base: New hydrophobic finish based on non-fluorine technology Soil and water protection Built to last - High durability to home laundries Dry and soft comfort

Look forward to sharing more details on our current 9 High IQ ® programs High IQ ® – Intelligent Effects