England Golf & Lancashire CGP Paul Keeling England Golf Club Services Manager.

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Presentation transcript:

England Golf & Lancashire CGP Paul Keeling England Golf Club Services Manager

Ambitions for ,000 people playing golf once a week 675,000 members of golf clubs Strong talent development from club to national level Improved communications, governance and partnerships

The strategic framework & focus More players More club members Stronger clubs Winning golfers Outstanding championships Improved image Excellent governance

CLUB SERVICES & DEVELOPMENT SUPPORT

Sustainable Golf Club Business Management Working with the County, England Golf will be delivering a suite of policy templates, standard operating procedures, case studies and knowledge banks that cover all aspects of facility management. Long term Business & Financial planning Good practice guidance to bring strategic business and financial planning to the golf club. Benchmarking Analysing all aspects of the golf club operation using recognised business techniques, key performance indicators and web based golf specific ‘health check & tracker’ monitoring system.

THE CLUBHOUSE

FEATURES AND BENEFITS OF THE CLUBHOUSE  Access all websites from one place  Need to log in only once  Keep contact information update in one place  Receive club management specific notifications  Comprehensive resource library  Online community forum

New GOLFMARK to be launched in the spring Will now cover - Recruitment & Retention - Coaching & Competition - Sustainable Golf Club Management - Safeguarding Essential requirements (as required by Sport England Club Mark) High Performing Clubs

Market Segmentation & Customer Insight England Golf can support golf clubs through the use of CACI market analysis software. There are three reports available to clubs: Club Profile Report Catchment Map Potential New Members Report The club profile report assists clubs in identifying the characteristic of households within their catchment area (using the ACORN classification system) The catchment map will highlight the catchment area, potential golfers within this area and the competing clubs based on their type (private members, proprietary and municipal) The potential new members report will identify the street and postcode sector of potential members based on their ACORN characteristics and your current members postcodes

Further information on market segmentation, CACI reports and ACORN characteristics can be found on the England Golf website For Golf Clubs – Marketing – Local Market Review

 Greater understanding of the training and education requirements at national, county and club level  Working in collaboration with industry partners to deliver training and education for the volunteer & paid workforce.  Diversify our methods of delivery So where can I find out more information on the training & education available? The Golf Education Calendar - TRAINING & EDUCATION

GOLF EDUCATION CALENDAR

England Golf Regional & County support staff Sean Hammill – Regional Development Officer Iain Lancaster – County Development Officer County Handicap Advisors CDH & Handicap Enquiry System -