DEVELOPING GRAPHIC DESIGN SKILLS Band Promotion
Project Scenario In preparation for your band’s first concert, you have been asked to produce a series of promotional material; Band flyer Magazine cover Newsletter for your fanclub
Band Flyer What information do you need to include in your flyer? Look at the flyer examples and annotate all the different features you can find. Some of the key features to look out for include; Content Event title Names of performing bands Time and date Entry cost House style Colours Images Font Theme Location of flyer (on a wall, holding etc.) Text based Image based
Flyer 1; Annotate the key features
Flyer 2; Annotate the key features
Flyer 3; Annotate the key features
Create your own flyer Create your own flyer. I t must include the following features; LevelTaskComplete Essential Band logo Event title Date and time Entry price Your band name (and supporting bands if required) A theme Stretch Consistent house style throughout Features included are all well positioned Challenge Consistent theme Professional look – clear structure and design
Design your flyer – 1 st draft Create an initial design for your flyer by combining a graphics software with publisher. Add a copy or print screen here;
Feedback Ask your test buddy for feedback about your flyer; How does the flyer promote the band? Its promotes the band by saying the date also it says the name. Does the flyer have a theme to it? E.g. text, image, cartoon, holding, on a wall etc.? The flayer has a theme of heavy metal. Also That’s what the image gives as well. Also the picture does also. What colours are used? Are they effective? I have light and dark to contrast. I think these are effective What are the best three features of the flyer? 1- has a logo, 2- has a date, 3-has a title What 2 things could be improved? But a back ground
Improvements What changes would you make to your flyer and how would they make it better? ImprovementsReason More colourfulIt needs more colour to make it effective More infoSo people know eg: where it is
Design your flyer – Final Make the improvements to your flyer. Add a copy or print screen here. Stretch: Annotate the improvements you made.
Flyer Review What features from the checklist did you include in your flyer? Did you add anything else? I did all of them and some more What theme did you choose? How does this suit your band? I choose dark colours and a band logo but I changed it Name a problem that you had and explain how you solved the problem. I had a problem with the colour What was your feedback from your test buddy? A bit more colourful What improvements did you make to your flyer after feedback? What impact has this had on your flyer? But I different back ground
Creating a magazine cover What information do you need to include on your magazine cover? Look at the examples and annotate all the different features you can find. Some of the key features to look out for include; Content Magazine title Images used Range of articles Cost House style Colours Image style Font
Cover 1; Annotate the key features
Cover 2; Annotate the key features
Cover 3; Annotate the key features
Create your own flyer Create your own flyer. I t must include the following features; LevelTaskComplete Essential To create a magazine cover that promotes your band. The cover should include a title At least one image of your band or a band member. Stretch The cover should look realistic and include additional articles about other bands. Challenge The magazine cover should look professional and include features you would expect to see on the cover of a professional sports magazine such as; clear lead story, side stories, consistent house style (font, colours, etc.) and additional features such as bar codes and pricing.
Design your magazine cover – 1 st draft Create an initial design for your magazine cover by combining a graphics software with publisher. Add a copy or print screen here;
Feedback Ask your test buddy for feedback about your magazine cover; How does the magazine cover promote your band? Says the name and says its brand new Explain the magazine house style. The same What features are included in the cover to make it look realistic? How much it is and says its brand new What are the best three features of the magazine cover? The price how I put the writing and how I lade it out. What 2 things could be improved? More colour and a little more info
Improvements What changes would you make to your magazine cover and how would they make it better? ImprovementsReason More colourMake it intersting
Design your magazine cover – Final Make the improvements to your magazine cover. Add a copy or print screen here. Stretch: Annotate the improvements you made.
Magazine cover Review What features from the checklist did you include in your magazine cover? Did you add anything else? Did you create a name for the magazine or did you use an existing name? Name a problem that you had and explain how you solved the problem. What was your feedback from your test buddy? What improvements did you make to your magazine cover after feedback? What impact has this had?
Creating a newsletter – Band tour! The band will be setting off for their first ever tour soon! They have decided to travel around Europe and play in the capitals of 5 different countries! Each concert must be a week apart so that the band have time to travel and prepare properly... They may also want to take in the local sights and attractions! Prior to the tour, one of your band members has agreed to do an exclusive interview for the band newsletter. To promote the tour, you must include all this information in the band’s newsletter.
Creating a newsletter What information do you need to include on your newsletter? Look at the examples and annotate all the different features you can find. Some of the key features to look out for include; Content Newsletter title Images used Range of articles House style Colours Image style Font
Newsletter 1; Annotate the key features
Newsletter 2; Annotate the key features
Create your own Newsletter Your newsletter must include the following features; LevelTaskComplete Essential Band logo and a clear title (banner is optional) An interview with a band member At least one other article Suitable headings for both articles Information on the band’s tour (dates and venues) No spelling or grammatical errors Stretch Consistent house style throughout Professional look to the newsletter Challenge The interview should be of a high quality, with the use of full sentences by both the interviewer and interviewee. It should include details about how the band formed and their ambitions for the future.
Interview questions In order to get the required information, what questions will you need to ask the band member during the interview? Essential – 3 questions, Stretch – 4 questions, Challenge – 5 questions 1. (Essential) 2. (Essential) 3. (Essential) 4. (Stretch) 5. (Challenge)
Design your Newsletter – 1 st draft Create an initial design for your newsletter by combining a graphics software with publisher. Add a copy or print screen here;
Feedback Ask your test buddy for feedback about your newsletter; What topics did the articles cover within the newsletter? Explain the newsletter house style. Was the interview interesting? What are the best three features of the newsletter? What 2 things could be improved?
Improvements What changes would you make to your newsletter and how would they make it better? ImprovementsReason
Design your magazine cover – Final Make the improvements to your newsletter. Add a copy or print screen here. Stretch: Annotate the improvements you made.
Magazine cover Review What articles did you choose to include in your newsletter and why? What did you choose to name your newsletter? Explain why this was a suitable name. Name a problem that you had and explain how you solved the problem. What was your feedback from your test buddy? What improvements did you make to your magazine cover after feedback? What impact has this had?