DIGITAL REACH FEBRUARY 2016

UNDUPLICATED AUDIENCE REACH MULTI PLATFORM NET REACH 21.3 MILLION Source: comScore. MMX MP/MoMX Audience Duplication Reports. February Net (unduplicated) reach across all titles. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 42.8% reach MOBILE NET REACH 14.2 MILLION 51.1% reach

GROSS MONTHLY USERS (000) +11.4% y.o.y % y.o.y. Source: comScore. MMX MP/MoMX Media trend reports. February Gross (duplicated) users across all titles: calculated as an aggregate of unique monthly visitors across all selected titles. Base: All Magnetic Media member digital assets (titles with a print equivalent listed on NRS) Full title list available on request

AGE GROUPS: MP % REACH Source: comScore. MMX MP Audience Duplication Reports. February Net (unduplicated) % reach across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 2 out of 3 18 – 24 year olds are digital magazine users

AGE GROUPS: MOBILE % REACH Source: comScore. MoMX Audience Duplication Reports. February Net (unduplicated) % reach across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request Nearly 3 out of 4 18 – 24 year olds are mobile magazine users

MP NET AUDIENCE REACH: AGE GROUP (000) Source: comScore. MMX MP Audience Duplication Reports. February Net (unduplicated) reach (000) across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 9.4 million millennials are digital magazine users

MOBILE NET AUDIENCE REACH: AGE GROUP (000) Source: comScore. MoMX Audience Duplication Reports. February Net (unduplicated) reach (000) across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 7.9 million millennials are mobile magazine users

MINUTES PER VIEW: AGE GROUPS Source: comScore. MMX MP Audience Duplication Reports. February Average Minutes per View for individual age groups indexed against all reader average. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 18 – 24 year olds spend 30% longer per visit than the average reader

MP GROSS USERS BY SECTOR Source: comScore. MMX MP Media trend reports. February Gross (duplicated) users across all titles: calculated as an aggregate of unique monthly visitors across all selected titles within category grouping. Base: All Magnetic Media member digital assets (titles with a print equivalent listed on NRS) Full title list/category breakdown available on request *Insufficient number of data points available on individual titles in February 2016 dataset to make a reliable claim on size +24.4% y.o.y % y.o.y.

MOBILE GROSS USERS BY SECTOR Source: comScore. MoMX Media trend reports. February Gross (duplicated) users across all titles: calculated as an aggregate of unique monthly visitors across all selected titles. Base: All Magnetic Media member digital assets (titles with a print equivalent listed on NRS) Full title list/category breakdown available on request % y.o.y. +41 % y.o.y. *Insufficient number of data points available on individual titles in February 2016 dataset to make a reliable claim on size