 Paradigm Publishing, Inc. Computer Concepts 2 Topics

Computer Concepts 3  Paradigm Publishing, Inc. 6.1Social Networking 6.2Social Bookmarking 6.3Sharing Media 6.4Blogging 6.5Wikis for User-Generated Content 6.6Social Media Strategies in Business Chapter Summary

Computer Concepts 4 Topics  Paradigm Publishing, Inc. 6.1Social Networking  Social media: a term used to describe any online tool in which users generate content and interact with others  Social networking website: a website that provides tools for people to connect with groups of people and interact

Computer Concepts 5 Topics  Paradigm Publishing, Inc. 6.1Social Networking…continued  Facebook: one of the most popular social networking sites used by people who want to connect with friends and family

Computer Concepts 6 Topics  Paradigm Publishing, Inc. 6.1Social Networking…continued  Users can create or join Facebook groups to gather with people that share a similar interest or goal

Computer Concepts 7 Topics  Paradigm Publishing, Inc. 6.1Social Networking…continued  Google+: sign in at Google+ with your Gmail account or create a new account  circles: in Google+, people or websites that you connect with are organized into categories called circles

Computer Concepts 8 Topics  Paradigm Publishing, Inc. 6.1Social Networking…continued  As with Facebook, businesses and other organizations have created pages in Google+ to interact with interested users

Computer Concepts 9 Topics  Paradigm Publishing, Inc. 6.1Social Networking…continued  LinkedIn: a professional network where you connect with your business contacts  the most visited business- related social network

Computer Concepts 10 Topics  Paradigm Publishing, Inc. 6.1Social Networking…continued  All of the popular social networking websites have free mobile apps that you download to your smartphone

Computer Concepts 11 Topics  Paradigm Publishing, Inc. 6.1Social Networking…continued

Computer Concepts 12 Topics  Paradigm Publishing, Inc. 6.2Social Bookmarking  Social bookmarking: provides tools with which you can organize, store, and share content with others  bookmarks: links that are saved in your social network so that you have access to them from anywhere and can share the links  Bookmarks are created by tagging a website  tag: a keyword that you assign to the content to describe or categorize the photo, article, or item from a web page  Bookmarklets: allow you to bookmark the page instantly by clicking the icon

Computer Concepts 13 Topics  Paradigm Publishing, Inc. 6.2Social Bookmarking…continued  Pinterest: a virtual pinboard where people pin pictures of things they have seen on the Internet that they like and want to share using the Pin It button

Computer Concepts 14 Topics  Paradigm Publishing, Inc. 6.2Social Bookmarking…continued  A board is a name you assign to a collection of related pictures

Computer Concepts 15 Topics  Paradigm Publishing, Inc. 6.2Social Bookmarking…continued  StumbleUpon: you can browse recommended web pages and save the pages you like to your profile

Computer Concepts 16 Topics  Paradigm Publishing, Inc. 6.2Social Bookmarking…continued

Computer Concepts 17 Topics  Paradigm Publishing, Inc. 6.2Social Bookmarking…continued  Delicious: used to save and share links to pages on the Web that have articles, pictures, videos, blogs, or some other content that you want to bookmark

Computer Concepts 18 Topics  Paradigm Publishing, Inc. 6.2Social Bookmarking…continued  Once you have a collection of links, you can sort and search through your personal collection or the collections of people you are following

Computer Concepts 19 Topics  Paradigm Publishing, Inc. 6.2Social Bookmarking…continued

Computer Concepts 20 Topics  Paradigm Publishing, Inc. CHECK YOUR UNDERSTANDING 1 1.Google+ organizes your contacts into categories referred to as __________. a.Social groups b.Circles c.Friend shares d.Address books 3.This is the term that refers to a social network used to save and share links. a.Social bookmarking b.Social tagging c.Social sharing d.Social wikis 4.Pinterest is this type of social networking website. a.Social Bookmarking b.Social Pin Sharing c.Blogging d.Social Pinning 2.This website is the most visited business- related social network. a.Facebook b.Google+ c.My Space d.LinkedIn

Computer Concepts 21 Topics  Paradigm Publishing, Inc. 6.3Sharing Media  Media sharing: websites used to share, view, and download photos, videos, music, and presentations  Sharing media using social sharing sites allows you to publish, collaborate, and distribute content to several people more easily than sending files or links as message attachments

Computer Concepts 22 Topics  Paradigm Publishing, Inc. 6.3Sharing Media…continued  YouTube: owned by Google and is the most popular video sharing website in the world  viral videos: video clips that spread quickly via forwarded or shared links or word-of-mouth

Computer Concepts 23 Topics  Paradigm Publishing, Inc. 6.3Sharing Media…continued  Flickr: a dedicated photo sharing website

Computer Concepts 24 Topics  Paradigm Publishing, Inc. 6.3Sharing Media…continued

Computer Concepts 25 Topics  Paradigm Publishing, Inc. 6.3Sharing Media…continued  Last.fm: a music sharing website used by music fans who want to share their music discoveries or search for new music artists

Computer Concepts 26 Topics  Paradigm Publishing, Inc. 6.3Sharing Media…continued  Instagram: a popular free app for sharing photos from your iPhone, iPad, iPod Touch, or Android phone

Computer Concepts 27 Topics  Paradigm Publishing, Inc. 6.4Blogging  Blogs: journals posted on a website with the most recent entry at the top of the page  Blogosphere: the collection of all of the blogs on the Web  Blogging: writing and maintaining a blog  Blog posts: entries in a blog  Blogger: the individual who writes the blog content

Computer Concepts 28 Topics  Paradigm Publishing, Inc. 6.4Blogging…continued  WordPress (wordpress.com): a blog hosting website that uses the WordPress open source blogging software

Computer Concepts 29 Topics  Paradigm Publishing, Inc. 6.4Blogging…continued  Google’s Blogger (blogger.com): another popular choice for creating a blog

Computer Concepts 30 Topics  Paradigm Publishing, Inc. 6.4Blogging…continued  Blogger uses a template design for blogs with a variety of colors for each template

Computer Concepts 31 Topics  Paradigm Publishing, Inc. 6.4Blogging…continued

Computer Concepts 32 Topics  Paradigm Publishing, Inc. 6.4Blogging…continued  Microblogging hosting services: a few blog services such as Twitter and Tumblr  microblog: a blog that restricts posts to a smaller amount of text than a traditional blog  microbloggers: typically post about what they are doing, where they are, what they are thinking about at the moment, or links to interesting content they have seen on the Web

Computer Concepts 33 Topics  Paradigm Publishing, Inc. 6.4Blogging…continued  Twitter: by far the most popular microblog with posts limited to 140 characters or less  tweet: a post in Twitter  hashtag symbol (#): precedes a keyword or topic (with no space) in a tweet to categorize messages

Computer Concepts 34 Topics  Paradigm Publishing, Inc. 6.4Blogging…continued  Twitter followers for some people reach millions

Computer Concepts 35 Topics  Paradigm Publishing, Inc. CHECK YOUR UNDERSTANDING 2 1.YouTube is referred to as this type of website. a.Social networking b.Social bookmarking c.Media sharing d.Blogging 3.Which of the following is NOT a blog hosting website? a.Xanga b.Blog.com c.Blogger d.StumbleUpon 4.This blog hosting website is owned by Google. a.WordPress b.Blogger c.Twitter d.Tumblr 2.This is the name of a popular app for smartphones that you use to share photos. a.Flickr b.Instagram c.Picasa d.Shutterfly

Computer Concepts 36 Topics  Paradigm Publishing, Inc. 6.5Wikis for User-Generated Content  Wiki: a website with wiki software that allows anyone to create and edit content at the website  This type of open content is used for collaboration and knowledge sharing  Wikis that provide encyclopedic or other reference content have people that monitor postings to make sure entries are well written and accurate

Computer Concepts 37 Topics  Paradigm Publishing, Inc. 6.5Wikis for User-Generated Content…continued  Wikipedia: most used online encyclopedia that is owned by the not-for-profit Wikimedia Foundation  Wikipedia Sandbox: where new contributors are encouraged to post a test edit

Computer Concepts 38 Topics  Paradigm Publishing, Inc. 6.5Wikis for User-Generated Content…continued  wikiHow: a how-to instruction manual website  contains more than 140,000 how-to articles  the mission of the website is to “build the world’s largest, highest quality, how-to manual”

Computer Concepts 39 Topics  Paradigm Publishing, Inc. 6.5Wikis for User-Generated Content…continued

Computer Concepts 40 Topics  Paradigm Publishing, Inc. 6.6Social Media Strategies in Business  Amazon’s Facebook page provides a space for customers to post comments about interesting topics, showcase photos posted from customers, run contests, and provide customer service

Computer Concepts 41 Topics  Paradigm Publishing, Inc. 6.6Social Media Strategies in Business…continued  Amtrak’s Facebook page engages customers in a variety of ways

Computer Concepts 42 Topics  Paradigm Publishing, Inc. 6.6Social Media Strategies in Business…continued  A coffee shop in Houston called Coffee Groundz uses Twitter to tweet specials and promotions

Computer Concepts 43 Topics  Paradigm Publishing, Inc. 6.6Social Media Strategies in Business…continued  Southwest Airlines publishes a blog titled Nuts About Southwest (blogsouthwest.com), which uses a variety of multimedia to engage readers who visit with information designed to build brand loyalty

Computer Concepts 44 Topics  Paradigm Publishing, Inc. CHECK YOUR UNDERSTANDING 3 1.This is the software used at websites where the content is generated by users. a.Media sharing b.Social sharing c.Wiki software d.Bookmarking 3.Coffee Groundz was profiled in this chapter as a business that uses this social network to accept takeout orders. a.Facebook b.LinkedIn c.Delicious d.Twitter 4.Southwest Airlines was profiled in this chapter for its use of this type of social media to promote brand loyalty. a.Social bookmarking b.Blogging c.Tweeting d.Wikis 2.This website posts articles with how-to instructions that are created by users. a.Wikipedia b.wikiHow c.Wikimedia Commons d.WikiDo

Computer Concepts 45 Topics  Paradigm Publishing, Inc. Chapter Summary  After successfully completing this chapter, you are now able to: List and describe popular social networking websites Explain how social bookmarking is used to track and share information List popular websites used for sharing music, videos, and photos Identify websites for blogging and know how to create a blog and blog post Describe how wikis generate content from users and list popular wiki websites Provide examples of social media strategies used by businesses