WHY ARE DIGITAL VIDEO IMPORTANT TO YOUR MARKETING STRATEGY?

Change the way your customers perceive you! Great way to present content in an engaging manner and influence the search results. Kick up your conversions and sales today!

On the internet today, Video reigns supreme. No other form of web content offers the same level of audience engagement and emotional connection. There are two main reasons because of that digital video is important to your marketing strategy. One is Branding and second is High ranking on Google.

Influence on Branding and Ranking 1

Communicate the USP of your business in a clear and lucid tones. Consumers are more attracted to a visual Medium which is Interactive rather than monotonous and tedious text content. It is more likely that potential customers relate to testimonials which speak a bout the credibility of your business through videos. T his builds trust, the founding pedestal for any business transaction. Total number of digital viewership in the US has been forecasted to reach million users by It endorses the fact that digital video as an integral marketing platform is here to stay! Moreover, a digital video content absolutely costs nothing to host. Cisco is of the view that by 2017, 69% of all consumer traffic will account to videos.

Interactive movement creates a strong connect instantly. A video which is sensitive with information will be m ore intriguing to prospects, enhancing traffic and time duration on your site. 51% of executives made a purchase after watching video content. 53% of executives did a vendor inquiry. 65% of executives did visit a site after a video watch! Confident buying decisions. A right video is more than enough to compliment your efforts as it increases the purchasing intent considerably. Video ads are a much better source of narratives which usually tracks and targets the audience in the right frame.

How other businesses are using it? 2

Most marketers have used digital video sparingly as a way to enhance their website, but very few have invested in it strategically as a way to improve the results of marketing and sales programs. Here are some of the example: Accessories A wallet company can be sited as an example! Their product pages are best in class and provide comprehensive information. However, their videos hold the centre stage! The detailed coverage of the uniqueness of the wallet with avid demonstration makes it consumer’s delight. Retail / Clothing A leading clothing store gives a complete understanding of their clothing, with a model demonstrating the fit and the finish. The consumers get a complete idea about the garment in question which makes the decision making a lot easier. Personal Care A company for hair products built on its business using only YouTube marketing. To create value addition and a personal connect they used videos to educate on hair styles which increased their number of subscribers. This actually paid rich dividends as it made prospects into valuable consumers.

IN FACT, BY 2016, ONLINE VIDEO WILL BE THE LARGEST SINGLE GENERATOR OF CONSUMER INTERNET TRAFFIC WORLDWIDE. And that is why digital videos are taking over the world one video at a time. In the world of business, it has brought new meaning to branding, engagement, and conversions. Have you planned your digital video marketing campaign yet?

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