BRANDING How is it different to designing a logo?.

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Presentation transcript:

BRANDING How is it different to designing a logo?

BRANDING V LOGO What is a logo? A logo is the graphic symbol that represents a person, company or organization. What is a brand identity? Once a logo has been designed it gets applied to many different applications. A brand identity is the larger, distinct visual look that is associated with a company

BRANDING VIDEO Consider your brief to design a BRAND IDENTITY, not just a logo

This is a logo.

Branding = much more A brand might create a brand-book or style guidelines as to how different elements in their designs need to be applied, seen and designed. This can include colours, type, scale, patterns...

Question: Why do you think it would be important for a brand to use a style guide or brand book? Why is it important that a brand controls this sort of design?

TASK: BRANDING LOCATIONS In a small group (2-3 people) list as many different locations where branding would be applied for a cafe, fast food or restaurant business. 5 minutes only! THINK, PAIR, SHARE...