Graphic styles of writing When designing a piece of graphics, be it a poster, package or a logo, the designer must select the right typeface. A typeface is a style of lettering sometimes called a font. It is as important as colour and pictures when trying to create the right image for a product.
Do you think that the same words or fonts can have different meanings depending on their style and colour?
Most organisations use a visual symbol or logotype to enable the public to rapidly identify the name of the company. The best symbols are simple and distinctive, and also manage to say something about the nature and quality of the products or services on offer.
Do we really read words or just recognise their shape. Have a look at the animation below. When the photo flashes up try and read it. What does the logo say?
Well this is what the animation above actually said. Check out the spelling. Even though the spelling is wrong you can still recognise the shape of font and colour. This is the original logo.
When we read a word or a typeface we don't need to read the whole word, we merely recognise the shapes or the colours For example - Can you read the label? Do you know what the product is? If you can't read the writing how do you know what the product is?
Task 1 – speed logo Design a logo for your brunch bar company. 1.The logo should include the company initials. 2.The logo should include a simple image. 3.The logo should include 2 - 3 colours to suggest healthy eating.
Summary - Basic rules for a successful logo. 1.A successful logo is usually very simple in design. 2.The logo is easy to understand, even at a distance. 3.Only a few colours are normally used. 4.Any writing is presented in a simple way and is easy to read. 5.A simple drawing or symbol is sometimes used.