Capitalizing on Internet Marketing Revving your Search Engine Marketing Motor! Ed Schipul, CEO Schipul - The Web Marketing Company Ph (281) Fax (281)

What is Search Engine Marketing? Search Engine Marketing (SEM) is the positioning of your Web site in the search engines so that it is found by your target market In SEM, your targeted prospects search for your Web site through relevant key words, instead of you searching for them SEM is a cheaper and faster strategy than traditional marketing campaigns, with easily measurable ROI

What is a Search Engine?

Do you want Optimal SEM Results? A successful SEM campaign can help you generate qualified leads for your services. Search engine success can be achieved using the following basic techniques: –Search Engine Optimization (SEO) – Fine- tuning your website content and structure to ‘naturally’ rank higher in the search engines –Paid Placement – Search engine advertising campaign with a fully customizable budget plan that drives in targeted traffic to your site

Fine-tune your Web site Content and Keywords Compile a list of relevant search terms for your Web site, using a search term suggestion tool: –Overture –Word Tracker –Google –Digital Point What are you really saying on your Web site? –Keyword Density Measurement –Search Engine Spider Simulator

Make sure the overall keyword density of the page focuses on your intended subject matter With your top 3 terms, re-work the following elements of your Web site: –Title –META tags –Body copy of the page –Image ALT tags –Links –Articles, news and Press Releases – and How Do You Optimize Your Web Site?

Paid Placement advertising gives you fast, optimized results and customizable features: –Re-work your ad content as needed at any time –View them within minutes online! Flexible budgeting keeps you in control: –Maintain a monthly and daily budget – never spend more than you want to –Cost-per-click (CPC) pricing – pay only for the clicks on your ad and bid on your ranking and price-per-click Paid Placement Accounts

Where Are Your Ads In the Search Engines?

Buy your way to the top!

Maximizing Your Paid Placement Keep Web site content fresh and relevant Regularly optimize your ad verbiage –tinker with your ad until it is just right Review your bids and nearest competitors Are you getting the number of leads you want? Be sure that you are budgeting enough money in your account Check your company strategy!

What If I am Not on the First Page? Your terms could be extremely competitive – are you exploring alternate key terms as well? Your bidding could be too poor. Your paid placements may not be consistent with content of the site (content is King!). Different algorithms are at work