MAGAZINE MEDIA – MARKET OVERVIEW THE BASICS

MAGAZINE MEDIA AT A GLANCE Source: NRS PADD I BRAD Magazine media reaches 38 million adults every month consumer magazines available in the UK Print magazines reach almost 31 million adults every month Around 15 million adults engage with magazine content on their mobile phone every month 9 million adults enjoy magazine media websites via a desktop each month

AD SPEND

ANNUAL SHARE OF UK ADSPEND 2014 (AA/WARC) Source: Advertising Association/Warc Expenditure Report Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Total adspend: £18,553m £993 million spent on magazines in 2014

Source: Advertising Association/Warc Expenditure Report Share of UK adspend by Quarter Note: Data for newsbrands and magazine brands include print and digital revenues. TV data are based on spot advertising only as other data are not available on a quarterly basis. Radio data exclude branded content. Internet pure play data exclude online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pure play and digital revenues for newsbrands, magazine brands and broadcaster VOD Q3 SHARE OF UK ADSPEND (AA/WARC) £125 million spent on magazines in 2015 Q3

SHARE OF UK DISPLAY ADSPEND 2015 (NIELSEN) Source: NMR Jan – Dec 2015

MAGAZINE MEDIA ADSPEND ACROSS CATEGORY (MILLIONS) Source: NMR Jan-Dec 2015

TOP MAGAZINE ADVERTISERS Source: NMR Jan-Dec

Digital revenue set to increase by 11% in 2016 Source: Advertising Association/Warc Expenditure Report Magazine media ad spend by platform 2014 – 2016 £906m £993m £938m FORECAST (AA/WARC)

CIRCULATION

OVERALL MARKET Consumers spend over £1.2bn annually on magazine media Source: ABC: December end 2015 (consumer titles)

THAT’S MORE THAN… £316m spent on subscriptions in the UK Source: Ofcom I BBC & £723m taken at the box office worldwide

TOTAL UK CONSUMER MAGAZINE DISTRIBUTION Over 900 million magazines will be distributed across the UK in 2015 Source: ABC: December end 2015 (consumer titles)

AVERAGE CIRCULATION BY MARKET SECTOR (MILLIONS) Source: ABC: December end 2015 (consumer titles)

TOP 10 TITLES BY YOY GROWTH Combined Total Average Circulation: +57.3% +16.5% +15.0% +9.5% +9.1% +8.0% +7.5% +7.3% +7.2% Y.O.Y% Source: ABC: June End 2015 (consumer titles)

GROWTH SECTORS BY CIRCULATION NEWS & CURRENT AFFAIRS +6.01% YOY Source: ABC: December end 2015 (consumer titles) +2.0% FILM & VIDEO REVIEWS +3.48% YOY +2.0% ENTERTAINMENT & LISTINGS +2.65% YOY +9.5% South West Edition

GROWTH SECTORS BY CIRCULATION HOLIDAYS & TRAVEL +2.04% YOY Source: ABC: December end 2015 (consumer titles) +2.7% COOKERY & KITCHEN +0.95% YOY +7.5% FASHION & LIFESTYLE +0.73% YOY +57.3%

FREE MAGAZINES TOP 5 BY CIRCULATION 2.0m 1.9m 0.5m 0.4m 0.3m 2015 NEW LAUNCHES Source: ABC: December end 2015 (consumer titles)

REACH

MAGAZINE MEDIA MONTHLY REACH Monthly magazine media now reach 73% of the GB adult population MobileDigitalPrintAny Source: NRS PADD: NRS January – December 2015 & comScore November 2015

MAGAZINE READERSHIP – MONTHLY REACH GB adults m12.0m15.2m16.2m18.3m22.4m15.8m18.2m20.7m10.3m12.2m13.0m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

TYPE OF MAGAZINE – % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015

TYPE OF MAGAZINE - % PENETRATION BY GENDER (MONTHLY REACH) GB adults m12.0m7.2m9.8m10.9m8.2m15.2m4.8m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

TYPE OF MAGAZINE - % PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults m6.9m13.6m12.2m 15.5m 8.5m8.8m8.3m4.7m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

TYPE OF MAGAZINE - % PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults m2.6m10.0m4.2m2.7m9.5m3.6m 8.9m 6.7m2.9m4.4m1.4m2.6m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

PLATFORMS

% PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015

% PENETRATION BY GENDER (MONTHLY REACH) GB adults m14.8m16.4m18.4m19.5m21.5m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

% PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults m20.2m22.0m13.1m14.2m15.9m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

% PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults m15.0m17.0m4.5m4.8m5.2m7.5m7.9m8.1m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

MOBILE

BRANDS WITH PRINT, WEB AND MOBILE DATA +131% +95% +28% +160% +90% +5% +40% +22% +66% +22% Monthly Audience Estimates (‘000s ) Source: NRS PADD: NRS January – December 2015 & comScore November 2015 MOBILE UPLIFT

YEAR ON YEAR MOBILE GROWTH (MILLIONS) Magazine media mobile audience has increased by nearly 50% in the last year Data based on the 12 titles where data is available for print, desktop & mobile Source: NRS PADD: NRS January – December 2015 & comScore November 2015

PRINT & MOBILE REACH PrintMobile 11.47m 14.81m Magazine media mobile audience is now larger than print Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

PLATFORM REACH (MILLIONS) AnyPrintWebMobile 23.9m 14.5m 14.8m 5.9m Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

AUDIENCE

MILLENNIALS MONTHLY REACH Source: NRS PADD: NRS January – December 2015 & comScore November % of Millennials are monthly magazine media users

MILLENNIALS PLATFORM USAGE Millennials are 54% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

MILLENNIALS: TOP TITLES (INDEX) PRINT WEB MOBILE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

MILLENNIALS MOBILE REACH Millennials account for 1 in 4 of the adult population Millennials account for 44% of the mobile magazine media audience Source: NRS PADD: NRS January – December 2015 & comScore November 2015

MILLENNIALS MOBILE REACH BY TITLE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

ABC1 MEN & WOMEN REACH 86% of ABC1 Women are monthly magazine media users 73% of ABC1 Men are monthly magazine media users Source: NRS PADD: NRS January – December 2015 & comScore November 2015

ABC1 MEN & WOMEN PLATFORM USAGE ABC1 Women are 42% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

ABC1 MEN: TOP TITLES (INDEX) PRINTWEBMOBILE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

ABC1 WOMEN: TOP TITLES (INDEX) PRINTWEBMOBILE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

ABC1 MEN & WOMEN MOBILE REACH BY TITLE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

AGE 50+ PLATFORM REACH 70% of people age 50+ consume magazine media every month Source: NRS PADD: NRS January – December 2015 & comScore November 2015

50+: TOP TITLES (INDEX) PRINTWEB Source: NRS PADD: NRS January – December 2015 & comScore November 2015

FAMILES (CHILDREN IN HH) MONTHLY REACH Families account for 1 in 4 of the adult population 76% of people with children in HH consume magazine every month Source: NRS PADD: NRS January – December 2015 & comScore November 2015

FAMILIES (CHILDREN IN HH): TOP TITLES (INDEX) PRINTWEBMOBILE Source: NRS PADD: NRS January – December 2015 & comScore November 2015

FAMILIES MOBILE REACH BY TITLE Families are 32% more likely to view magazine media via a mobile than the average adult Source: NRS PADD: NRS January – December 2015 & comScore November 2015