ShopperScape ® Snapshot Online Circulars and Online Coupon Clipping Taking More Prominent Role in Pre-Trip Planning March 2013
© Kantar Retail /16/20162 Pre-Trip Planning Activity: % Who Do Activities All/Most of the Time Before Grocery Trips Participation in top three pre- trip planning activities remains stable Use of online circulars and coupon resources gaining traction Usage rates for Twitter and Facebook as part of pre-trip routines has stalled Source: Kantar Retail ShopperScape ®, February 2011, 2012 and 2013
© Kantar Retail /16/20163 *Read as: 81% of shoppers who search for coupons online all or most of the time before grocery trips search for coupons on coupon or deal Web sites. Source: Kantar Retail ShopperScape ®, February 2013 Fewer than half of shoppers turn to retailer or brand Web sites.
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