ShopperScape ® Snapshot Online Circulars and Online Coupon Clipping Taking More Prominent Role in Pre-Trip Planning March 2013.

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Presentation transcript:

ShopperScape ® Snapshot Online Circulars and Online Coupon Clipping Taking More Prominent Role in Pre-Trip Planning March 2013

© Kantar Retail /16/20162 Pre-Trip Planning Activity: % Who Do Activities All/Most of the Time Before Grocery Trips Participation in top three pre- trip planning activities remains stable Use of online circulars and coupon resources gaining traction Usage rates for Twitter and Facebook as part of pre-trip routines has stalled Source: Kantar Retail ShopperScape ®, February 2011, 2012 and 2013

© Kantar Retail /16/20163 *Read as: 81% of shoppers who search for coupons online all or most of the time before grocery trips search for coupons on coupon or deal Web sites. Source: Kantar Retail ShopperScape ®, February 2013 Fewer than half of shoppers turn to retailer or brand Web sites.

© 2013 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved. Kate Senzamici 501 Boylston Street Suite 6101 Boston, MA T T F