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ShopperScape ® Snapshot Online Shopping Maintains Mainstream Appeal August 2013
© Kantar Retail 2011 1/11/20142 Source: Kantar Retail ShopperScape ®, July 2006 and June 2007–2013 Online shopping sites (+2.4/+4.6) Power center 1 (-2.3/-12.3) Strip center with supermarket anchor (+1.6/-7.2) Regional mall 2 (-0.8/-10.2) Strip center w/specialty stores (+1.3/-5.8) Lifestyle center 3 (+1.0/-6.2) Factory outlet mall (+0.5/+1.2) Downtown shopping (+0.3/-1.5) Monthly Shoppers by Shopping Location Type (among all primary household shoppers) Location (ppt change vs. 2012/ ppt change vs. 2006) Online Shopping Site Power Center Supermarket Strip 1 Large, strip shopping center that includes at least one discount department store or category superstore. 2 Large enclosed mall or shopping center that includes one or more department stores. 3 Large mostly non-enclosed (outdoor) shopping center that includes fashion-oriented specialty stores and may also include department stores, restaurants and entertainment. * Read as: In 2013, 48% of all primary household shoppers shop supermarket-anchored strip centers at least once a month. 48%*
© Kantar Retail 2011 1/11/20143 Strip mall with supermarket anchor (+3.3/-2.3) Online shopping sites (+1.1/+2.0) Power center 1 (+0.3/-11.6) Regional mall 3 (+0.9/-6.1) Strip mall w/specialty shops (+1.7/-2.8) Lifestyle center 2 (+0.8/-3.7) Factory outlet mall (0.0/-0.9) Downtown shopping (-0.1/-0.8) Monthly CLOTHING Shoppers by Shopping Location Type (among all primary household shoppers) Location (ppt change vs. 2012/ ppt change vs. 2006 Power Center Regional Mall Online Shopping 1 Large, strip shopping center that includes at least one discount department store or category superstore. 2 Large enclosed mall or shopping center that includes one or more department stores. 3 Large mostly non-enclosed (outdoor) shopping center that includes fashion-oriented specialty stores and may also include department stores, restaurants and entertainment *Read as: in 2013, 29% of all primary household shoppers shop online shopping sites for clothing at least once a month. Source: Kantar Retail ShopperScape ®, July 2006 and June 2007–2013 Supermarket Strip Mall
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