1. Near-Term Spending Intentions and Household Financial Health
March 2015

2. Three-Month Moving Average
Share of Shoppers Planning to Spend Less Continues to Decline; Share Planning to Spend the Same Amount Ticks Upward
Retail Spending Intentions in Coming Month, Compared with Same Period Last Year
Three-Month Moving Average
Spend about
the Same
Spend Much/
Somewhat Less
Spend Much/
Somewhat More
Source: Kantar Retail ShopperScape®, January 2009–February 2015

3. Shoppers' Perceived Household Financial Health Compared with Last Year
Improved Shopper Assessments of HH Income Level vs. Last Year; More Consider Investment Worth and Value of Home Stable
Shoppers' Perceived Household Financial Health Compared with Last Year
Feb. 2014
(a)
Jan. 2015
(b)
Feb. 2015
(c)
Job security
Much better/somewhat better off
19%
20%
No change from last year
67%
68%
69%
Somewhat worse/much worse off
15%bc
13%
Household income level
28%
32%a
31%a
51%
52%
21%bc
17%
18%
Credit card debt
25%
23%
24%
62%
14%
15%
Monthly mortgage/car payments
71%
72%
10% 9%
Worth of investments
27%
59%
60%
62%ab
14%bc
12%
11%
Value of home
26%
29%a
63%
64%a
12%bc 8%
Note: Superscript letters indicate a significant difference between time periods (90% confidence level)
Source: Kantar Retail ShopperScape®, February 2014, January and February 2015

4. by Retailer Shopped in Past Four Weeks (three-month moving average)
Among Dollar Store Shoppers, Dollar Tree Shoppers Most Cautious, but Family Dollar Shoppers Have Positive Spending Sentiment
Spending Intentions in Coming Month Compared with Same Period Last Year,
by Retailer Shopped in Past Four Weeks
(three-month moving average)
Note: Arrows indicate significant difference from all shoppers (95% confidence level)
Source: Kantar Retail ShopperScape®, December 2014–February 2015

5. For further information please refer to
Contact:
Kantar Retail Shopper Team
kantarretail