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© Kantar Retail 2016 Near-Term Spending Intentions and Household Financial Health January 2016.

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Presentation on theme: "© Kantar Retail 2016 Near-Term Spending Intentions and Household Financial Health January 2016."— Presentation transcript:

1 © Kantar Retail 2016 Near-Term Spending Intentions and Household Financial Health January 2016

2 © Kantar Retail 2016 2 Source: Kantar Retail ShopperScape ®, November 2008–December 2015 Shoppers’ Spending Intentions Hold Steady as the Holiday Season Was Winding Down Retail Spending Intentions in Coming Month, Compared with Same Period Last Year Three-Month Moving Average Spend Much/ Somewhat More Spend about the Same Spend Much/ Somewhat Less

3 © Kantar Retail 2016 3 Source: Kantar Retail ShopperScape ®, December 2014, November and December 2015 Assessment of Job Security Improves vs. Last Year December 2014 (a) November 2015 (b) December 2015 (c) Job security Much better/somewhat better off 19%20%21% a No change from last year 68%67% Somewhat worse/much worse off 14% c 13%12% Household income level Much better/somewhat better off 30%29% No change from last year 50%52%54% a Somewhat worse/much worse off 19% c 17% Credit card debt Much better/somewhat better off 24% 23% No change from last year 60%61%60% Somewhat worse/much worse off 16% 17% Monthly mortgage/car payments Much better/somewhat better off 20%19% No change from last year 71%69%72% b Somewhat worse/much worse off 10%11% ac 10% Worth of investments Much better/somewhat better off 28% bc 24% No change from last year 60%62% a 63% a Somewhat worse/much worse off 13%14% a 13% Value of home Much better/somewhat better off 29%30%29% No change from last year 63% 64% Somewhat worse/much worse off 8% 7% Shoppers' Perceived Household Financial Health Compared with Last Year Note: Superscript letters indicate a significant difference between time periods (95% confidence level) More shoppers assess income and investments as stable

4 © Kantar Retail 2016 4 Source: Kantar Retail ShopperScape ®, October–December 2015 Department Store Shoppers Exhibit Positive Spending Sentiment Spending Intentions in Coming Month Compared with Same Period Last Year, by Retailer Shopped in Past Four Weeks (three-month moving average) Note: Arrows indicate significant difference from all shoppers (95% confidence level) Over-index on plans to spend more at retail, under-index on plans to spend the same

5 © Kantar Retail 2016 5 For further information please refer to www.kantarretailiq.com Contact: Kantar Retail Shopper Team KRShopperTeam@kantarretail.com kantarretail


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