1. ShopperScape ® Snapshot Shopper Reaction to Payroll Tax Increase Modest and Measured April 2013

2. © Kantar Retail 2013 Source: Kantar Retail ShopperScape®, February 2013 2 Eat out at restaurants less often32% Use more coupons32% Cut back on small indulgences30% Cut back on more discretionary products30% Cut back on everyday expenses27% Buy less expensive versions of products24% Stock up when retailers have special deals on products I use 23% Purchase fewer “big ticket” items21% Do more shopping at retailers that offer good sales18% Do more shopping at dollar stores13% Postpone home improvement projects13% Do more shopping at Walmart10% Do not plan to change my behavior because of payroll tax increase 35% Awareness and Impact of Expiration of Social Security Payroll Tax Cuts (among shoppers who receive a paycheck, i.e., not retired or unemployed) Have you noticed a difference in your take- home pay since the payroll tax increased? How do you anticipate the payroll tax increase will affect your shopping/spending behavior?

3. © Kantar Retail 2013 Note: Among shoppers who receive a paycheck (i.e., not retired or unemployed) *“Have Nots” have an annual household income of less than $60k, “Haves” have an annual household income of $60k+. Arrows indicate significant difference between Haves and Have Nots (90% confidence level) 3 Have you noticed a change in your take-home pay since January? Source: Kantar Retail ShopperScape ®, February 2013 How will the lower take-home pay affect your spending and shopping behavior?

4. © Kantar Retail 2013 4 Haves (annual HH income $60k+) Have Nots (annual HH income <$60k) All Shoppers Have & Have Nots: Percent of Shoppers Planning to Spend About the Same or More (three-month moving average) Source: Kantar Retail ShopperScape ®, January 2009–February 2013 Near-Term Spending Plans, by Whether Noticed Change in Take-Home Pay, February 2013 Arrows indicate significant difference between have and have not noticed change in pay (90% confidence level)

5. © 2013 Kantar. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved. Rachel McGuire Rachel.McGuire@kantarretail.com Two Easton Oval Suite 500 Columbus, OH 43219 T +1.614.355.4000 T +1.614.355.4036 F +1.614.355.4059 www.kantarretailiq.com