1. Near-Term Spending Intentions and Household Financial Health
June 2016

3. Retail Spending Plans Remain Steady in May
Retail Spending Intentions in Coming Month, Compared with Same Period Last Year
(three-month moving average)
Spend about
the Same
Spend Much/
Somewhat Less
Spend Much/
Somewhat More
Source: Kantar Retail ShopperScape®, December 2008–April 2016

4. Assessment of Key Financial Measures Remain Mostly Stable
More shoppers feeling worse about job security and investments
Shoppers' Perceived Household Financial Health vs. Last Year and Last Month
May 2015
April 2016
May 2016
(a)
(b)
(c)
Job security
Much/Somewhat Better Off
21%
22%ac
20%
No Change from Last Year
68%
64%
Somewhat/Much Worse Off
11%
14%a
13%a
Household income level
33%bc
30%
50%
52%a
17%
18%
Credit card debt level
26%
25%
60%
59%
14%
Monthly mortgage and car payments
71%
70%
10% 9%
Worth of household members' investments
30%bc
61%
63%ab
Value of my home
33%
32%
62% 7% 6%
Note: Superscript letters indicate a significant difference between time periods (95% confidence level)
Source: Kantar Retail ShopperScape®, May 2015, April and May 2016

5. Discounter Shoppers More Positive in Spending Outlook
But also are more polarized than average in spending intent
Spending Intentions in Coming Month Compared with Same Period Last Year,
by Retailer Shopped in Past Four Weeks
(three-month moving average)
Arrows indicate significant difference from all shoppers (95% confidence level)
Note that numbers may not sum to 100% due to rounding
Source: Kantar Retail ShopperScape®, March-May 2016

6. For further information please refer to
KantarRetailiQ.com
Contact:
Kantar Retail Shopper Team
@kantarretail