EmpowHER Overview and Recommendation: For Make Today Matter November 19, 2010

Our Understanding of Make Today Matter Target Market  Consumers interested in life skills and relationship development Marketing Initiatives  Brand awareness: both Make Today Matter and Brook Noel  Community engagement  Direct marketing to consumers  E-Course registrations  Book sales Current Marketing  Community newsletter  Social media - Facebook Needs  Increase online traffic  Drive product awareness  Listen, learn customer needs  Influence buying decisions  Drive revenue

© 2010 EmpowHER – Company Confidential 3 Why EmpowHER  Health Media Company for Women o Top 6 Women’s Health & Wellness; Top 35 Women’s; Top 3,500 of all websites  For HER o Women from 20’s to 70’s o Existing health conditions; interest in prevention/wellness o Chief Health and Wellness Officers: decision-makers for the family o Active healthcare consumers  For Health Care Marketers o Best-in-class online marketing and communications solution o Brand-safe, neutral, credible environment for educational content, promotion and smart social media o Access to HER

reach Solution: Make Today Matter Profile Page Better Content – More Prospects – Less Money

Make Today Matter Profile Page Overview  Entry level presence on EmpowHER Value  Building brand awareness  Community engagement and direct marketing to consumers Details  Overview of Make Today Matter programs, courses and products available to purchase  Contact information and call to action  Client content is optimized for organic search pickup  Brooke Noel biography page  Price: $1,895 annually  Additional feature options: ($395 each) o Facebook link o “Buy Now” Button o Search Engine Optimization o Poll or Survey

reach Solution: Make Today Matter Provider Educations Center Better Content – More Prospects – Less Money

Patient Education Centers Overview  Custom patient education center micro- site within EmpowHER site Value  Superior online promotion: affordable, results-focused, measurable  Content integration and increased exposure improves patient outreach Details  Client contributes and publishes educational articles on EmpowHER  Content is integrated within relevant EmpowHER sections and within education center  Client content is optimized for organic search pickup  Monthly reporting: page views to client’s original content and organic search presence results

Patient Education Centers Details-Include:  Company overview  Contact information & web links  Biography pages for Brook Noel, and any moderators/lass teachers whom you would want to highlight  Consumer stories (HERStories)  Content gallery  Publish as many text articles as desired  Ad Displays: 728x90, 300x250 and 160x600  Guaranteed Unique Visitors: 2,000/month Pricing  6 Months = $1,500 per month  12 Months = $1,300 per month

© 2010 EmpowHER – Company Confidential 9 Next Steps  Identify solution that best meets the needs for Make Today Matter  Complete Agreement and Insertion Order  Define Implementation Plan and Timelines  Launch Contact Information: Marissa Kline