1. Whirlpool Family of Brands Email Cadence Incorporating Extended Service Plan Offers June 19, 2013 Whirlpool Family of Brands Email Cadence Incorporating Extended Service Plan Offers June 19, 2013

2. Customer Register Products Online (Whirlpool.com): Thank you for registering web page *Link to ESP Branded Page* – Email #1: Thank You email from brand What's the timing after registration? Is it immediate? – Email #2: Ratings & Reviews - 30 days after registration – Email #3: Thanks for the review – Email #4 (ESP new): 5 days after ratings and review email - a triggered ESP offer - benefits of an ESP is, promotion code for "early bird - loyalty customer" custom pricing for their product, unique link to purchase ESP--> directed to Assurant's ESP site after click through – Email #5 and beyond: Holiday/Product Launch/Event Is there a published marketing communications calendar with topics? If we saw those, maybe we could help with suggestions for inserting ESP offers – Email #6 (ESP current): Expiring Warranty ESP offer

3. Email #1: Thank You email from brand Email #3: Ratings & Reviews - 30 days after registration Email #3: Ratings & Review Thank You – 30.5 days Email #4: (New) ESP Offer – 35 days Email #5 and beyond: Holiday/Product Launch/Event Email #6: Expiring Warranty ESP Offer (already in existence) Example of Email Cadence with ESP Offer

4. Add ESP Offer or other promotional offers for cross- selling Current Thank You Registration Page

5. New Example of Registration Page

6. Current Registration Email Add ESP Offer or other promotional offers for cross- selling

7. Customer Register Products Online (Maytag.com) Thank you for registering web page *Link to ESP Branded Page* – Email #1: Thank You email from brand What's the timing after registration? Is it immediate? – Email #2 (ESP new): 48 hours later, a triggered ESP offer - benefits of an ESP is, promotion code for "early bird - loyalty customer" custom pricing for their product, unique link to purchase ESP--> directed to Assurant's ESP site after click through – Email #3: Ratings & Reviews - 30 days after registration – Email #4 and beyond: Holiday/Product Launch/Event Is there a published marketing communications calendar with topics? If we saw those, maybe we could help with suggestions for inserting ESP offers – Email #5 (ESP Current): Expiring Warranty ESP offer What's the drip timing? What's the content of the drip campaigns? – Multi-track “drip” campaigns triggered automatically upon product or event registration

8. Customer Registers Online (jennair.com) Thank you for registering web page *Link to ESP Branded Page* – Email #1: Thank You email from brand What's the timing after registration? Is it immediate? – Email #2 (ESP new): 48 hours later, a triggered ESP offer - benefits of an ESP is, promotion code for "early bird - loyalty customer" custom pricing for their product, unique link to purchase ESP--> directed to Assurant's ESP site after click through – Email #3: ProductTips What's the timing on this? More than one email or just one time after registration? Is it customized to their specific product or overall general product care?) New from ESP team helpful hits to keep their product in good, working condition. We could provide a 'section' in the newsletter. – Email #4: ProductCategoryOverview (is this part of the Product Tips? Can you explain this communication and timing? Can you send us a few samples?) – Email #5: Promotions What kind of promotions are typically featured? Products? Sales? Can you send us a few samples? New from ESP team ESP offer under Promotions, special discount on ESP - could feature the costs to get the product fixed once they are out of manufacturer's warranty – Quarterly Newsletter What's typical content? Is there a published marketing communications calendar with topics? If we saw those, maybe we could help with suggestions for inserting ESP offers DESIGNERS & ARCHITECTS: EventAttendee  ThankYou  Quarterly Newsletter PROSPECTS: Dream Book Download  Thank You  Quarterly Newsletter

9. Customer Registers Online (kitchenaid.com) Thank you for registering web page *Link to ESP Branded Page* – Email #1: Thank You email from brand - “Welcome to the Family” What's the timing after registration? Is it immediate? – Email #2 (ESP new): 48 hours later, a triggered ESP offer - benefits of an ESP is, promotion code for "early bird - loyalty customer" custom pricing for their product, unique link to purchase ESP--> directed to Assurant's ESP site after click through – Email #3: Ratings & Reviews - 30 days after registration – Email #4 and ongoing monthly: Monthly Newsletter What's the timing? and what's typically the content? Are these customized per consumer group or generic for the brand? ESP team could provide content for one of the newsletters and feature ESPs or Replacement Plans on stand mixers. PROSPECTS: EventAttendee-->ThankYou-->Follow-up-- >MonthlyNewsletter

10. Register (Do customers have to purchase to register?) – 2 Options with VIP registrations: 1.Register - no sale - add a link onto the Cart Abandon email, add an offer on the "Thank you for Registering" page 2.Register - sale - Is there a Thank you for purchasing email? They were already offered an ESP on the website with their offer. However, if the flag was set to "No ESP purchased" then, we trigger an email with a "Welcome/Congrats on your new product" with an ESP offer with a promotion code that directs them to the ESP link or the call center to "add onto" their product purchase. Bi-monthly Promotion Cart Abandon RETIREES: (What does Retirees mean?) Register Bi-monthly Promotion Cart Abandon

11. What is the VIP communications calendar for content? Can we get an ESP Issue during one of the months? We can have a ESP “Month” through the cxc Center and through VIP?

12. Whirlpool Accessory Catalog Add a ESP section to the digital catalog Or put in a “product” under one of the categories