1. Propaganda Techniques What the advertisers really DON”T want you to know!!

2. What is Propaganda?

3. Bias  Similarities of a product are matched  Important differences are ignored  Inaccurate conclusion is drawn on too little evidence  Similarities of a product are matched  Important differences are ignored  Inaccurate conclusion is drawn on too little evidence

4. Bait and Switch  Advertisers lure you in with one product for a good deal and then try to get you to buy a more expensive model.  Customer: "I'd like to see that car you advertised in the newspaper for $9 down and $99 a month." Salesperson: "Gosh, I'm sorry. That car was just sold. But look at this great car — it has a lot more options, and it will only cost you a few more dollars a month." (Photo by Scott Jacobs)

5. Bandwagon  Appeals to a number of people  “Everyone is buying it.”  It has a “Join the crowd,” theme.  Appeals to a number of people  “Everyone is buying it.”  It has a “Join the crowd,” theme.

6. Repetition  Repetition in advertising is when the name or logo of the product, store or object being advertised is repeated at least 4 times throughout the ad.

7. Emotional Words  words that will make a consumer feel strongly about someone or something

8. Glittering Generalities  Eye catching ads but very loose, meaningless statements.  "God, country, Mom and apple pie"

9. Testimonial  Propaganda that uses a well-known expert, athlete, or famous person to endorse a product.

10. Stereotype  Conforming to a general pattern  Making a blank statement/suggestion that is meant to be applied to a group of individuals as true.  Conforming to a general pattern  Making a blank statement/suggestion that is meant to be applied to a group of individuals as true.

11. Transfer Transfer  Buyer hopes to get something more than the product itself  No words are used by the person endorsing the object/product  If I buy the product, I might get LOVE, POWER, FAME, WEALTH, POPULARITY OR SEX APPEAL.

12. Plain Folks  Average/ordinary people endorse  Wants you to trust the judgment of an average person

13. Euphemism