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Persuasive Techniques

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Presentation on theme: "Persuasive Techniques"— Presentation transcript:

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3 Persuasive Techniques

4 An unfair preference for or against something based on personal views.
Bias An unfair preference for or against something based on personal views.

5 Bias

6 A statement against the argument being made.
Counter- Argument A statement against the argument being made.

7 Stereotype An oversimplified opinion, prejudice, or judgment to categorize a group of people.

8 Stereotype

9 To expand something beyond the truth.
Exaggeration To expand something beyond the truth.

10 Exaggeration https://www.youtube.com/watch?v=YoV_xfvTViA

11 Something that is believed to be true but isn’t.
Fallacy Something that is believed to be true but isn’t.

12 Logical & Rhetorical Fallacies
- used in debate to mislead or distract people from the real issue

13 Fallacy https://www.youtube.com/watch?v=1N3TROA8MYY

14 Fallacy https://www.youtube.com/watch?v=Z71w-rHkeSk

15 Fallacy https://www.youtube.com/watch?v=nmRCpqO_1JA

16 Ad Hominem Latin term meaning: "to the man"
-an argument made personally against an opponent instead of against their argument

17 Ad Hominem

18 Sentimental Appeal -Fallacy also known as “Ad Populum”
(means: to the people) -Argument built on emotions instead of evidence.

19 Sentimental Appeal https://www.youtube.com/watch?v=1eMmcMK_3Ao

20 Appeal to Reason -To call upon a reader’s ability to think in a rational way in order to cause a change in his/her thoughts.

21 Appeal to Reason https://www.youtube.com/watch?v=Pr9ruvxA3K4

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24 Argument by: Cause & Effect
Examples: Since Accordingly Caused by As might be expected In effect Therefor Because of As a result of This results in Brought about Give rise to If…then Due to Leads to Consequently Was responsible for Made possible

25 Bait and Switch A tactic where the customer is attracted by an advertisement for a low-priced item but then is encouraged to buy the higher priced one.

26 Bait and Switch https://www.youtube.com/watch?v=AYl_tGzkMDQ

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28 Propaganda https://www.youtube.com/watch?v=Pw8mQFCfGxE

29 Propaganda

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31 Bandwagon -Attracting customers by popularity/peer pressure
-Wants you to “jump on the bandwagon” and “join the crowd”

32 Bandwagon https://www.youtube.com/watch?v=VQ3d3KigPQM

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34 Popular Glittering Generalities
Freedom Liberty Strength Choice Patriotism Change Security Family

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36 Plain Folks -Suggesting something is practical and a good value for ordinary people.

37 Plain Folks https://www.youtube.com/watch?v=GKvXyN_t7UA

38 Repetition Using the product name, keyword, or phrase over and over so that it becomes embedded in the audience’s mind.

39 Repetition https://www.youtube.com/watch?v=6cMjLXNTs-0

40 Using a famous person to endorse a product.
False Authority Using a famous person to endorse a product.

41 False Authority https://www.youtube.com/watch?v=wmYZQmX2Jz8

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43 Transfer


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