1. Propaganda What is it? How is it used?

2. What is propaganda? Spreading of ideas, information, or rumor for the purpose of helping or injuring a cause. Therefore, propaganda may or may not be negative. However, its intent is ALWAYS to convince. The sole purpose of propaganda is to sell you something, be that an idea, a product, or a service.

3. Ways it is used… Write at least two examples of how propaganda is used in Animal Farm. Share with a partner Share with the class

4. 7 Propaganda Techniques Bandwagon Testimonial Transfer Repetition Glittering Generalities Name Calling Plain Folk

5. Bandwagon Everyone is doing it… Be part of the crowd… Don’t get left out…

6. Bandwagon Video http://www.youtube.com/watch?v=mgr3_w4b_0Y &feature=related

7. Testimonial A famous person endorses a product May also use someone who isn’t famous, but who claims to have used the product successfully to obtain their goals.

8. Testimonial Video http://www.youtube.com/watch?v=q4JIb b4LWQ4 http://www.youtube.com/watch?v=q4JIb b4LWQ4

9. Transfer Using words that will get your feelings about one thing transferred to another thing. Usually deals with patriotism, but may also include Love or popularity Power and fame Money and wealth

10. Transfer Video http://www.youtube.com/watch?v=m7pVU- ng0zE http://www.youtube.com/watch?v=m7pVU- ng0zE

11. Repetition Repeating a key word or phrase in hopes that it will be remembered. A logo might also be used repeatedly. I’m loving it! Just do it

12. Repetition Video http://www.youtube.com/watch?v=- l5kKVQjQvg&feature=related http://www.youtube.com/watch?v=- l5kKVQjQvg&feature=related

13. Glittering Generalities Using words that sound good, but don’t really mean anything. Creates a favorable image in the mind of the consumer. New and improved! Bigger and better!

14. Glittering Generalities Video http://www.youtube.com/watch?v=s__nHC NT8y8 http://www.youtube.com/watch?v=s__nHC NT8y8

15. Name Calling Uses words to give you a negative impression of the other person or product. Generally used in political campaigns

16. Name Calling Video http://www.youtube.com/watch?v=BpOvzGi heOM http://www.youtube.com/watch?v=BpOvzGi heOM

17. Plain Folk Just one of the guys or girls Used to appeal to the general public by saying that the people in the ads are the same as you, have the same problems, and understand you

18. Plain Folk Video http://www.youtube.com/watch?v=H9iAQY QKIaw http://www.youtube.com/watch?v=H9iAQY QKIaw

19. Prediction How do you predict propaganda will be used in Animal Farm? Give specific examples of at least two different types of propaganda and how you think they will be used.