1. Rhetorical Devices How can we convince people?

2. Outline  Aristotle - Three different appeals  Ethos  Pathos  Logos  More Strategies  Aristotle - Three different appeals  Ethos  Pathos  Logos  More Strategies

3. Aristotle  Rhetoric:  The ability to see the available means of persuasion and use them  Three Different Appeals:  Ethos, Pathos, Logos  Rhetoric:  The ability to see the available means of persuasion and use them  Three Different Appeals:  Ethos, Pathos, Logos

4. Ethos - Character  If you do not trust the speaker, you will not listen.  Appeal based on the character of the speaker by  Establishing credibility  Making a connection  If you do not trust the speaker, you will not listen.  Appeal based on the character of the speaker by  Establishing credibility  Making a connection

5. Ethos - Strategies  Show reputable background of speaker  Come across as knowledgeable, well-meaning and kind  Show reputable background of speaker  Come across as knowledgeable, well-meaning and kind

6. Pathos - Emotion  If you can FEEL an emotion (empathy, joy, anger, etc.), you can be persuaded.  Appeal to the audience’s emotions by  Making the audience feel something new/different  If you can FEEL an emotion (empathy, joy, anger, etc.), you can be persuaded.  Appeal to the audience’s emotions by  Making the audience feel something new/different

7. Pathos - Strategies  Personal anecdotes  Stories to inspire a certain emotion or empathy  Use of “you” to include the audience  Language use: positive vs. negative words  Personal anecdotes  Stories to inspire a certain emotion or empathy  Use of “you” to include the audience  Language use: positive vs. negative words

8. Logos - Logic  If the argument does not make sense, you will not agree.  Appeal to the audience’s sense of logic by  Establishing a logical argument that includes enough proof to be adequately supported  If the argument does not make sense, you will not agree.  Appeal to the audience’s sense of logic by  Establishing a logical argument that includes enough proof to be adequately supported

9. Logos - Strategies  Quotations from well-known sources  Facts and Statistics  Show knowledge of subject and logical basis of argument  Quotations from well-known sources  Facts and Statistics  Show knowledge of subject and logical basis of argument

10. More Strategies  Personal Pronouns  Emotive Language  Structural Tools  Additional Strategies  Sound Devices (alliteration, consonance, etc.)  Figurative Language (metaphors, similes, etc.)  Personal Pronouns  Emotive Language  Structural Tools  Additional Strategies  Sound Devices (alliteration, consonance, etc.)  Figurative Language (metaphors, similes, etc.)