Presentation on theme: " Emotional appeals persuade audiences by affecting the emotions. They refer to the speaker or writer’s goal of affecting the emotions of an audience."— Presentation transcript:
Emotional appeals persuade audiences by affecting the emotions. They refer to the speaker or writer’s goal of affecting the emotions of an audience to move them to act.
Connect to audiences’ emotions › a. Love/Nostalgia › b. Hatred › c. Pride › d. Fear › e. Patriotism › f. Greed/Desire Often Reinforce Logical Arguments Use Imagery and Metaphor to establish connections Often use Anecdotes
Logical Appeal (logos) is the use of logic, claims, and evidence to convince an audience of an argument.
Strong Clear Claims Claims or Reasons that are Valid Strong Evidence (facts, statistics, expert authority, etc.) Uses definitions, analogies, anecdotes
An effective persuasive device, subtly influencing the kind of response one wants to get from an audiencepersuasiveaudience By sparking the audience’s curiosity rhetorical questions motivate people to try to answer the question that is posed; therefore, they pay close attention to information related to the rhetorical question.