1. RHETORICAL APPEALS Logos, Pathos, Ethos

2. LOGOS Appeal to Logic "Logic is the anatomy of thought." – John Locke

3. LOGOS  Logos is the consistency and clarity of an argument as well as the logic of evidence and reasons.  You may want to think of logos as "logic," because something that is logical "makes sense"—it is reasonable.  Statistics  Causal statements (if…then)  Relevant examples or other evidence  EXAMPLE:  http://www.youtube.com/watch?v=8C P7crP2FnI http://www.youtube.com/watch?v=8C P7crP2FnI  What evidence does the writer provide that convinces me that his or her argument is logical—that it makes sense?  What proof is the author offering me?

4. ETHOS Appeal to Credibility

5. ETHOS  Ethos is a method of persuasion in which the speaker or writer (the "rhetor") attempts to persuade the audience by demonstrating his own credibility or authority.  You may want to think of ethos as related to "ethics," or the moral principles of the writer: ethos is the author's way of establishing trust with his or her reader.  References to work experience  References to college degrees, awards  Supporting sources written by authorities on subject  References to symbols that represent authority  EXAMPLE: http://www.youtube.com/watch?v=8ULR68LT mbw http://www.youtube.com/watch?v=8ULR68LT mbw  Why should I (the reader) read what the writer has written?  How does the author cite that he or she has something valid and important for me to read?  Does the author mention his or her education or professional experience, or convince me that he or she is a valid, educated, and experienced source?

6. PATHOS Appeal to Emotion "Let's not forget that the little emotions are the great captains of our lives, and we obey them without realizing it." – Vincent Van Gogh

7. PATHOS  Emotion, or "pathos," is a rhetorical device that can be used in an argument to draw the audience in and to help it connect with the argument. Pathos evokes an emotional response from a reader by appealing to empathy, fear, humor, or some other emotion.  Used correctly, pathos can make a bland argument come alive for the audience. Pathos offers a way for the audience to relate to the subject through commonly held emotions. EXAMPLE: http://www.youtube.com/watc h?v=ERRlDEoHG9Y http://www.youtube.com/watc h?v=ERRlDEoHG9Y

8. PATHOS.  How is the writer trying to make me feel, or what has he or she written that makes me want to do something?  What specific parts of the author's writing make me feel happy, sad, inspired, dejected, and so on?  As a reader, you want to be in tune with the author's use of pathos, consciously evaluating the emotions the author tries to elicit. Then you can make informed decisions about the author's motives and writing methods.  Anecdotes  Humor  Direct Quotations  Images