1. The Friends of Argument Ethos Logos Pathos

2. Persuasion Boston Legal Clip The clip is from an episode about a lawyer who attempts to argue in a Texas court that a man’s death sentence should not be carried out. First, just watch. Second, watch with a pen and make note of whether the lawyer's argument is effective. Note what is happening as he speaks. What seems to be working? What doesn’t seem to be working? What do you think the verdict will ultimately be and why?

3. Refutation/Rebuttal Language Some possible words/phrases to refute the counterclaim: While these arguments are valid if you..., Although at first glance this argument may seem valid, on closer consideration, it actually... Those who care about _________, however, will... Progressive thinkers will realize, however, that... Those who understand _________, however, will... Prudent thinkers however, will... Optimists/realists/progressive people, howeve, will realize that...

4. Writing Argument Aristotle taught that a speaker’s ability to persuade an audience is based on how well the speaker appeals to that audience in three different areas: ETHOS--LOGOS—PATHOS Considered together, these appeals form what later rhetoricians have called the RHETORICAL TRIANGLE.

5. Writing Argument (continued) Logos, ethos, and pathos are important components of all writing, whether we are aware of them or not. By learning to recognize ethos, logos, and pathos in the writing of others and in our own, we can create texts that appeal to readers on many different levels. Effective writers strike a balance—one that suits their TOPIC, their PURPOSE, and, maybe most importantly, their AUDIENCE

6. Rhetorical Triangle

7. Ethos The ETHICAL appeal of the writer/speaker Appeal of the writer’s character. Ethos can also be thought of as the role of the writer in the argument, and how credible his/her argument is. VW Commercial Cold Commercial OxyClean

8. Pathos PASSIONATE or EMOTIONAL appeal appeals to the emotions and the sympathetic imagination, as well as to beliefs and values. Pathos can also be thought of as the role of the audience in the argument. Smoking Commercial Texting Commercial Cola Commercial

9. Logos LOGICAL appeal appeals to reason. Logos can also be thought of as the text of the argument, as well as how well a writer has argued his/her point. Car Insurance Break up Soup

10. Rhetorical Balance The rhetorical triangle is typically represented by an equilateral triangle, suggesting that logos, ethos, and pathos should be balanced within a text. However, which aspect(s) of the rhetorical triangle you favor in your writing depends on both the AUDIENCE and the PURPOSE of that writing. Yet, if you are in doubt, seek a BALANCE among all three elements. Make Poverty History ad

11. Denotation vs Connotation Denotation refers to the dictionary definition Connotation refers to the secondary meanings, undertones, and implications Consider the following: petite—short—midget elderly—old—senior statuesque—tall—immense slender—thin—scrawny compact—small---tiny sensitive—kind---emotional

12. Persuasion vs. Argument Persuasion Ethos--author credibility Pathos—emotional appeal Argument Logos (logical appeals) Reason

13. Argument

14. Elements of Argument Claim: the opinion that is the focus of the essay Reasons: solid, logical grounds for the claim Evidence: relevant and verifiable support for the reasons Explanation: HOW the evidence supports the claim; the connection between the reason and the evidence Counter-arguments: acknowledgement of differing claims Refutation: the rebuttal

15. Counterclaim--Refutation It is a challenge to write the counterclaim in an essay of argument. It requires knowledge of both the counterclaim (the other side) and the reasons people having that opinion. The rebuttal can’t merely offer your opinions against the claim; it requires, as much as possible, proof in the form of facts and solid evidence. It requires your tact and diplomacy. (This is where your credibility as the writer and your understanding of audience really play a role—the ethos-pathos appeals of your essay.)

16. Counterclaim Language Some possible transitions to the counterclaim portion of your essay: Admittedly,... There are some people who feel otherwise, who believe that... Those who take a narrow view of... People who are unaware of... Those on the sidelines will... There are those who would have us believe The pessimists/naysayers among us will...

17. Refutation/Rebuttal Language Some possible words/phrases to refute the counterclaim: While these arguments are valid if you..., Although at first glance this argument may seem valid, on closer consideration, it actually... Those who care about _________, however, who will... Progressive thinkers will realize, however, that... Those who understand _________, however, will... Prudent thinkers however, will... Optimists/realists/progressive people, however, will realize that...

18. Conclusion This is your last chance to convince the reader that your claim is solid. You want to leave them thinking that you know what you are talking about. One way to do that is to reiterate the reasons you feel so strongly about this issue (in a fresh way without being repetitive. An even better way to be convincing is to offer a “plan of action.” Suggest ways to implement what you propose. Offer a compromise, if that is feasible. And DON”T write “IN CONCLUSION”!