1. FTChinese.com
The FT’s award-wining Chinese language website targeting China’s business elite

2. Overview
FTChinese.com is the Financial Times’ Chinese language business news information site serving the mainland China market. Launched in 2005, it has grown to become one of China’s leading sources of international business news and analysis.
FTChinese.com offers access to the FT’s award-winning news and commentary, giving its users a global perspective with a local flavour. A site refresh in Oct 2009 introduced multi-media content, discussion and blogging functions, and extensive search and archiving capabilities. Busy executives on the go can now access FTC thru various mobile platforms

3. FTChinese.com YOY Growth
2012 vs. 2011
Overall Page Views up by 3% Y-O-Y
Unique Users up remain stable Y-O-Y 3 1 2 1
National People‘s Congress and Chinese People's Political Consultative Conference 2
High-speed rail crash in Wenzhou, Zhejiang province of China 3
New leadership in National Congress of the Communist Party of China

4. FTChinese.com wins prizes for innovation at China New Media Summit in 2012
FTChinese.com was recognized as one of the Top 30 New Media in China 2012 and was also included in the China Innovative Media list at the inaugural China New Media Summit. The Summit was co-organised by the China Periodicals Association, the New Media Industry Alliance and Zhejiang Daily Press Group.
FTChinese.com was the only international media commended.
FTChinese.com is a real model of localisation for international media.

5. Extensive commentary and analysis from renowed global experts and China columnists
Martin Wolf, associate editor and chief economics commentator at the Financial Times
Lucy Kellaway
FT’s management columnist
Ding Xueliang, political sociologist and influential public intellectual in China
Wu Xiaobo, famous finance scholar, Authoritative Expert of Research of Chinese Enterprise

6. FTC reaches the China’s top business people and decision makers
Monthly pageviews
Monthly unique users
Registered users
Monthly traffic
As of Dec 2012
Average age – 35 years
83% male
Highly influential – 52% Business decision makers
Highly educated – 83% have bachelor’s degree or above
Highly affluent – Monthly income of RMB61,000+ (6 times the professional average in BJ and SH) average total household asset is up to RMB 2.66 million, 52% of which is RMB 1 Mill+
Strong regional exposure – 52% lived or traveled aboard
Pursuing a luxury lifestyle – 48% owns 1+ high-end expensive watch, 64% owns 1+ cars
Average of 6.4 trips in a year, 28% flies either first/ business class.
Source: Millward Brown 2012

7. Degree holder or above +
The FTChinese.com Business User at a Glance…
FTC reaches China’s top business people and influential decision makers
In China
48%
83%
¥61k
Directors or above
Degree holder or above +
Average MPI
Highly-Affluent
RMB61,000 average personal income
52% household assets over RMB1Million+
Well Educated
83% College Degree + 52% Master Degree +
Active investor & Luxury Lifestlyle
28% hired or hiring professional finance consultant
48% owns 1+ high-end expensive watch
59% taking 13 trips on average
Gender
83% Male
17% Female
Avg. Age 35
Highly-Influential
48% Directors or above
52% Business decision maker
Active in career advancement
52% have experience living or traveling abroad
79% plans to advance their education
72% wants to study abroad.
Mobile Savvy
92% performs daily task (ie. search, , IM etc) through mobile phones
Source: MillWard Brown 2012

8. Uniquely FT
FTChinese provides Chinese business decision makers with authoritative, independent world business intelligence. FT offers unparalled access to world's business and political leaders such as President Obama, Premier Wen Jiao Bao, Chairman of Lenovo, Mr Liu Chuanzhi, and Zhang Rui Min, CEO of Haier Group. As well as providing in-depth interviews, FT's content moves markets. FTC brings you the best of the FT's Lex Column, and Special Reports on global events that shape the world, from the G20 Summit, to COP15, to Davos. See what world leaders have to say on our video channel with View from the Top, and discover how the world business elite enjoy their downtime with our Lifestyle and 9am to 5pm columns. FTC's unique breadth and depth of coverage create a truly integrated online media platform delivering global business intelligence to an elite Chinese readership.
Mr. Li Shufu, Founder and Chairman of Geely Holding Group
Special Advisor to the Managing Director of the International Monetary

9. Powerful local insights with global perspective
Exclusive interview with Chinese Premier Wen Jiabao by the Editor of FTChinese.com, Zhang Lifang, on global financial crisis vs. maintaining the economic sustainability.

10. contents by industries
More Channels, higher relevance means better targeting
Improved content specialisation, with easy to navigate channels. Over 50+ subchannels specialising in the hottest daily topics:
Companies news by categories, from IT to Energy to Logistics
In-depth Travel section for business and leisure travellers
Beefed up lifestyle sections featuring arts & entertainment, “Indulgence”, “Smart shoppers” and “Smart Spender” etc.
Global Markets news with individual sections on stocks, funds, foreign exchange, commodities etc.
contents by industries

11. FTChinese iPad & Mobile
FTC iPad app
316k downloads (as of Dec, 2012)
2,200,000 pageviews/month
Monthly sponsorships starts at US$60,000
Browse online, or download the FTChinese iPad edition before you leave the house to read offline on your way to work when no connection is available. Access the latest global market data and watch the FT's award-winning video coverage while you are on the run.
To reach the ever growing mobile market in China, our newly revamped mobile website provides the latest content to your smart phones and blackberry and is free to air.
Daily reach of over 100K subscribers across mainland China delivering latest news updates and commentary from FTChinese.com
With 630,000 pageviews/month on FTChinese smartphone mobile site.
iPhone: 750,000 Pageviews, 103,000 downloads
Android: 960,000 Pageviews, 89,000 downloads

12. Social media platform– early adaptor & influential
FTC is an early adaptor in social network of China. It covers 17 platforms, all of major social media, including blog, microblog, video and mobile platforms. So far, we have 3 million followers all in all. FTC brings users together in a topic-based network, encouraging debate and discussion on the most important issues of the day. Exchange investment experiences, share management tips and expand personal and business networks with like-minded business professionals.
FTC Official Sina Weibo & Tencent Microblog
FTC Video Promotion
WeChat, a completely new mobile communication and private social networking product, FTC started exploring this new platform to serve high-quality contents in 2013.
393,486+ followers in Sina Weibo
1,110,612+ followers in Tencent Microblog
We own over 50k followers in Youku.com

13. Co-branded events gathering leadership thoughts
Qingdao Finance Forum (4th)
focus on regional economy, concentrate on urban development, expand rapid finance industry and modern service industry by means of Ocean economics in Shangdong Province.
A highly engaged Global luxury event sponsored by Rolex focusing on opportunities and challenges with today’s top business women.
FTChinese Annual Forum ( )

14. Run of Site section pages Run of Site article pages
FTChinese Advertising Positions – CPM
Homepage
Run of Site section pages
Run of Site article pages
CPM Rates of the above ad units
Available targeting: Section, Province, Day of Time
10% loading for the targeting above respectively
30% loading for produce exclusive
100% loading for rich media (3rd party tag is required and provided by client)

15. FTChinese Advertising Positions
FTChinese.com offers an extensive range of cutting-edge advertising formats, and our experienced teams can help you get maximum impact from them.
The FTChinese conforms to the Internet Advertising Bureau guidelines on ad unit sizes, offering standard sizes for Leaderboards 728x90, MPUs 300x250 and half-page units 300x600*.
We also offer Super Leaderboard 969x90 that expands to 969x400*, Banner under articles 590x90 as well as a Ribbon ad 336x60.
*3rd party ad serving is required for expandable, video or other rich media format.

16. Impactful options
FTChinese.com also offers Impactful ad formats on Homepage such as Homepage Roadblock/ takeover, Intro Ad + Landing Ad, Floating Ad
*3rd party ad serving is required for expandable, video or other rich media format.
Homepage Takeover: Dunhill
Floating ad: Samsung
Intro Ad: Bank of Communications
Crazy Ad: A. Lange & Sohne
Homepage impactful ad format rates available on requests

17. Other Sponsorship Opportunities
Video Sponsorship
Section Sponsorship
Bespoke Special Report Sponsorship
Sponsorship package rates available on requests
Bespoke Special Report - Leadership Sponsored by Audi
Global News section Sponsored by Fedex
Davos Report with Video content Sponsored by Rolex

18. News alert Daily / Weekly Email Sponsorship
Free delivery to ALL FTChinese registered users
A summary of links to the highlighted articles of FTChinese every weekday morning and Friday afternoon.
Three MPU 300x250 positions in the Daily , two Banner 590x90 in the Weekly
More than 80k imps delivered for each ad unit.
Weekly
Sponsorship Rates (per day)
Daily MPU (Top): US$6,600
Daily MPU (2nd): US$6,270
Weekly Banner (Top): US$6,600
Weekly Banner (Bottom): US$6,160
Daily

19. E-mail Marketing Email List Rental
Stand-alone blast of advertisers message - eDM
Delivery rate: over 95%; Open rate: over 20%
Filtering available: Business Position, Area of Responsibility, Industry and Province
GROSS Cost: US$250 per 1,000 names
(10% loading is required for every 1 additional category of filtering)
Minimum buy:
US$20,000 for eDM only
US$10,000 bundle with online ads on FTChinese.com (min value of US$3,000 in online ads plus min value of US$7,000 in eDM, or vice versa)

21. new Lux Avenue – gateway to the Chinese wealthy consumers
FTChinese.com just launched a new channel called “乐尚街” or Lux Avenue which offers readers profiles and stories about the luxury industry, highlights new trends in luxury products and provides a window into an international designer lifestyle. 
“China’s rapid economic growth and rising interest in and consumption of luxury goods, particularly among the business elite and aspiring middle class, means that it’s an ideal time to launch this new section on FTChinese.com. Through Lux Avenue, we will leverage the Financial Times’ global resources and award-winning glossy ‘How To Spend It’ magazine to bring our readers and clients insightful, high quality content and access to rising trends and leading personalities in the luxury lifestyle sector,” said Angela Mackay, managing director, Asia Pacific, Financial Times.

22. Lux Avenue Exclusive sponsorship package starting at US$11,200/month
Lux Avenue combines the best of the FT’s international luxury coverage with original content for the FTChinese.com audience. Stories at launch include a report on the rising popularity of yachting among China’s newly rich and a slide show on the fashion of the Duchess of Cambridge, Catherine Middleton.
In addition to coverage on fashion, jewellery, watches, beauty, interior design and luxury travel, Lux Avenue will also feature reports on collecting, food and wine, hotels and celebrities. The channel will be updated every Friday. The channel features a unique look and feel that is brand-new to FTChinese.com, with more visual and multimedia presentations as well as photo albums and videos to better showcase products and articles.  
Monthly page views: 170,000
Monthly Unique users of 110,000
Exclusive sponsorship package starting at US$11,200/month

23. Getting brands connecting with our audience

24. Bespoke editorial sponsorship

25. Tailored topic in special format

26. Online Debate Forum

27. Integrated marketing. (Example: Women at the Top)
2010
- 2011
A cross platform solution, delivering insightful content to both our weekday and weekend audience
The 'Women at the Top' ranking catalogues the top 50 female CEO's in world business based on their companies financial results. We built strong and rich content around this which appeared across the FT portfolio in print, digital and through events.
The series has involved such luminaries of industry as PepsiCo’s Indra Nooyi and Kraft’s Irene Rosenfeld speaking of issues and considerations for successful business women, drawing our readership into a fascinating area to challenge conventions, share, and benefit from the experience of others.
The full results were brought together in a glossy magazine with profiles of all the ranked CEO's and interviews with several of the most outstanding figures.
The full results were brought together in a glossy magazine with profiles of all the ranked CEO's and interviews with several of the most outstanding figures. Later, FT Weekend Magazine published the content in their “Women of the Decade” issue, thus extending Rolex’s reach to our weekend readers. Online all of the content has been brought together alongside a popular blog, and a series of events held by the FT have seen high-profile guest speakers such as Christine Lagarde, now head of the IMF.

28. Any questions? For further information please contact: Jeffrey Kwan
Tel:
Christine Wong
Tel: