Presentation on theme: "FTChinese.com The FT’s award-wining Chinese language website targeting China’s business elite."— Presentation transcript:
1FTChinese.comThe FT’s award-wining Chinese language website targeting China’s business elite
2OverviewFTChinese.com is the Financial Times’ Chinese language business news information site serving the mainland China market. Launched in 2005, it has grown to become one of China’s leading sources of international business news and analysis.FTChinese.com offers access to the FT’s award-winning news and commentary, giving its users a global perspective with a local flavour. A site refresh in Oct 2009 introduced multi-media content, discussion and blogging functions, and extensive search and archiving capabilities. Busy executives on the go can now access FTC thru various mobile platforms
3FTChinese.com YOY Growth 2012 vs. 2011Overall Page Views up by 3% Y-O-YUnique Users up remain stable Y-O-Y3121National People‘s Congress and Chinese People's Political Consultative Conference2High-speed rail crash in Wenzhou, Zhejiang province of China3New leadership in National Congress of the Communist Party of China
4FTChinese.com wins prizes for innovation at China New Media Summit in 2012 FTChinese.com was recognized as one of the Top 30 New Media in China 2012 and was also included in the China Innovative Media list at the inaugural China New Media Summit. The Summit was co-organised by the China Periodicals Association, the New Media Industry Alliance and Zhejiang Daily Press Group.FTChinese.com was the only international media commended.FTChinese.com is a real model of localisation for international media.
5Extensive commentary and analysis from renowed global experts and China columnists Martin Wolf, associate editor and chief economics commentator at the Financial TimesLucy KellawayFT’s management columnistDing Xueliang, political sociologist and influential public intellectual in ChinaWu Xiaobo, famous finance scholar, Authoritative Expert of Research of Chinese Enterprise
6FTC reaches the China’s top business people and decision makers Monthly pageviewsMonthly unique usersRegistered usersMonthly trafficAs of Dec 2012Average age – 35 years83% maleHighly influential – 52% Business decision makersHighly educated – 83% have bachelor’s degree or aboveHighly affluent – Monthly income of RMB61,000+ (6 times the professional average in BJ and SH) average total household asset is up to RMB 2.66 million, 52% of which is RMB 1 Mill+Strong regional exposure – 52% lived or traveled aboardPursuing a luxury lifestyle – 48% owns 1+ high-end expensive watch, 64% owns 1+ carsAverage of 6.4 trips in a year, 28% flies either first/ business class.Source: Millward Brown 2012
7Degree holder or above + The FTChinese.com Business User at a Glance…FTC reaches China’s top business people and influential decision makersIn China48%83%¥61kDirectors or aboveDegree holder or above +Average MPIHighly-AffluentRMB61,000 average personal income52% household assets over RMB1Million+Well Educated83% College Degree + 52% Master Degree +Active investor & Luxury Lifestlyle28% hired or hiring professional finance consultant48% owns 1+ high-end expensive watch59% taking 13 trips on averageGender83% Male17% FemaleAvg. Age35Highly-Influential48% Directors or above52% Business decision makerActive in career advancement52% have experience living or traveling abroad79% plans to advance their education72% wants to study abroad.Mobile Savvy92% performs daily task (ie. search, , IM etc) through mobile phonesSource: MillWard Brown 2012
8Uniquely FTFTChinese provides Chinese business decision makers with authoritative, independent world business intelligence. FT offers unparalled access to world's business and political leaders such as President Obama, Premier Wen Jiao Bao, Chairman of Lenovo, Mr Liu Chuanzhi, and Zhang Rui Min, CEO of Haier Group. As well as providing in-depth interviews, FT's content moves markets. FTC brings you the best of the FT's Lex Column, and Special Reports on global events that shape the world, from the G20 Summit, to COP15, to Davos. See what world leaders have to say on our video channel with View from the Top, and discover how the world business elite enjoy their downtime with our Lifestyle and 9am to 5pm columns. FTC's unique breadth and depth of coverage create a truly integrated online media platform delivering global business intelligence to an elite Chinese readership.Mr. Li Shufu, Founder and Chairman of Geely Holding GroupSpecial Advisor to the Managing Director of the International Monetary
9Powerful local insights with global perspective Exclusive interview with Chinese Premier Wen Jiabao by the Editor of FTChinese.com, Zhang Lifang, on global financial crisis vs. maintaining the economic sustainability.
10contents by industries More Channels, higher relevance means better targetingImproved content specialisation, with easy to navigate channels. Over 50+ subchannels specialising in the hottest daily topics:Companies news by categories, from IT to Energy to LogisticsIn-depth Travel section for business and leisure travellersBeefed up lifestyle sections featuring arts & entertainment, “Indulgence”, “Smart shoppers” and “Smart Spender” etc.Global Markets news with individual sections on stocks, funds, foreign exchange, commodities etc.contents by industries
11FTChinese iPad & Mobile FTC iPad app316k downloads (as of Dec, 2012)2,200,000 pageviews/monthMonthly sponsorships starts at US$60,000Browse online, or download the FTChinese iPad edition before you leave the house to read offline on your way to work when no connection is available. Access the latest global market data and watch the FT's award-winning video coverage while you are on the run.To reach the ever growing mobile market in China, our newly revamped mobile website provides the latest content to your smart phones and blackberry and is free to air.Daily reach of over 100K subscribers across mainland China delivering latest news updates and commentary from FTChinese.comWith 630,000 pageviews/month on FTChinese smartphone mobile site.iPhone: 750,000 Pageviews, 103,000 downloadsAndroid: 960,000 Pageviews, 89,000 downloads
12Social media platform– early adaptor & influential FTC is an early adaptor in social network of China. It covers 17 platforms, all of major social media, including blog, microblog, video and mobile platforms. So far, we have 3 million followers all in all. FTC brings users together in a topic-based network, encouraging debate and discussion on the most important issues of the day. Exchange investment experiences, share management tips and expand personal and business networks with like-minded business professionals.FTC Official Sina Weibo & Tencent MicroblogFTC Video PromotionWeChat, a completely new mobile communication and private social networking product, FTC started exploring this new platform to serve high-quality contents in 2013.393,486+ followers in Sina Weibo1,110,612+ followers in Tencent MicroblogWe own over 50k followers in Youku.com
13Co-branded events gathering leadership thoughts Qingdao Finance Forum (4th)focus on regional economy, concentrate on urban development, expand rapid finance industry and modern service industry by means of Ocean economics in Shangdong Province.A highly engaged Global luxury event sponsored by Rolex focusing on opportunities and challenges with today’s top business women.FTChinese Annual Forum ( )
14Run of Site section pages Run of Site article pages FTChinese Advertising Positions – CPMHomepageRun of Site section pagesRun of Site article pagesCPM Rates of the above ad unitsAvailable targeting: Section, Province, Day of Time10% loading for the targeting above respectively30% loading for produce exclusive100% loading for rich media (3rd party tag is required and provided by client)
15FTChinese Advertising Positions FTChinese.com offers an extensive range of cutting-edge advertising formats, and our experienced teams can help you get maximum impact from them.The FTChinese conforms to the Internet Advertising Bureau guidelines on ad unit sizes, offering standard sizes for Leaderboards 728x90, MPUs 300x250 and half-page units 300x600*.We also offer Super Leaderboard 969x90 that expands to 969x400*, Banner under articles 590x90 as well as a Ribbon ad 336x60.*3rd party ad serving is required for expandable, video or other rich media format.
16Impactful optionsFTChinese.com also offers Impactful ad formats on Homepage such as Homepage Roadblock/ takeover, Intro Ad + Landing Ad, Floating Ad*3rd party ad serving is required for expandable, video or other rich media format.Homepage Takeover: DunhillFloating ad: SamsungIntro Ad: Bank of CommunicationsCrazy Ad: A. Lange & SohneHomepage impactful ad format rates available on requests
17Other Sponsorship Opportunities Video SponsorshipSection SponsorshipBespoke Special Report SponsorshipSponsorship package rates available on requestsBespoke Special Report - Leadership Sponsored by AudiGlobal News section Sponsored by FedexDavos Report with Video content Sponsored by Rolex
18News alert Daily / Weekly Email Sponsorship Free delivery to ALL FTChinese registered usersA summary of links to the highlighted articles of FTChinese every weekday morning and Friday afternoon.Three MPU 300x250 positions in the Daily , two Banner 590x90 in the WeeklyMore than 80k imps delivered for each ad unit.WeeklySponsorship Rates (per day)Daily MPU (Top): US$6,600Daily MPU (2nd): US$6,270Weekly Banner (Top): US$6,600Weekly Banner (Bottom): US$6,160Daily
19E-mail Marketing Email List Rental Stand-alone blast of advertisers message - eDMDelivery rate: over 95%; Open rate: over 20%Filtering available: Business Position, Area of Responsibility, Industry and ProvinceGROSS Cost: US$250 per 1,000 names(10% loading is required for every 1 additional category of filtering)Minimum buy:US$20,000 for eDM onlyUS$10,000 bundle with online ads on FTChinese.com (min value of US$3,000 in online ads plus min value of US$7,000 in eDM, or vice versa)
21new Lux Avenue – gateway to the Chinese wealthy consumers FTChinese.com just launched a new channel called “乐尚街” or Lux Avenue which offers readers profiles and stories about the luxury industry, highlights new trends in luxury products and provides a window into an international designer lifestyle. “China’s rapid economic growth and rising interest in and consumption of luxury goods, particularly among the business elite and aspiring middle class, means that it’s an ideal time to launch this new section on FTChinese.com. Through Lux Avenue, we will leverage the Financial Times’ global resources and award-winning glossy ‘How To Spend It’ magazine to bring our readers and clients insightful, high quality content and access to rising trends and leading personalities in the luxury lifestyle sector,” said Angela Mackay, managing director, Asia Pacific, Financial Times.
22Lux Avenue Exclusive sponsorship package starting at US$11,200/month Lux Avenue combines the best of the FT’s international luxury coverage with original content for the FTChinese.com audience. Stories at launch include a report on the rising popularity of yachting among China’s newly rich and a slide show on the fashion of the Duchess of Cambridge, Catherine Middleton.In addition to coverage on fashion, jewellery, watches, beauty, interior design and luxury travel, Lux Avenue will also feature reports on collecting, food and wine, hotels and celebrities. The channel will be updated every Friday. The channel features a unique look and feel that is brand-new to FTChinese.com, with more visual and multimedia presentations as well as photo albums and videos to better showcase products and articles. Monthly page views: 170,000Monthly Unique users of 110,000Exclusive sponsorship package starting at US$11,200/month
27Integrated marketing. (Example: Women at the Top) 2010- 2011A cross platform solution, delivering insightful content to both our weekday and weekend audienceThe 'Women at the Top' ranking catalogues the top 50 female CEO's in world business based on their companies financial results. We built strong and rich content around this which appeared across the FT portfolio in print, digital and through events.The series has involved such luminaries of industry as PepsiCo’s Indra Nooyi and Kraft’s Irene Rosenfeld speaking of issues and considerations for successful business women, drawing our readership into a fascinating area to challenge conventions, share, and benefit from the experience of others.The full results were brought together in a glossy magazine with profiles of all the ranked CEO's and interviews with several of the most outstanding figures.The full results were brought together in a glossy magazine with profiles of all the ranked CEO's and interviews with several of the most outstanding figures. Later, FT Weekend Magazine published the content in their “Women of the Decade” issue, thus extending Rolex’s reach to our weekend readers. Online all of the content has been brought together alongside a popular blog, and a series of events held by the FT have seen high-profile guest speakers such as Christine Lagarde, now head of the IMF.
28Any questions? For further information please contact: Jeffrey Kwan Tel:Christine WongTel: