Presentation on theme: "FTChinese.com The FTs award-wining Chinese language website targeting Chinas business elite."— Presentation transcript:
FTChinese.com The FTs award-wining Chinese language website targeting Chinas business elite
FTChinese.com is the Financial Times Chinese language business news information site serving the mainland China market. Launched in 2005, it has grown to become one of Chinas leading sources of international business news and analysis. FTChinese.com offers access to the FTs award-winning news and commentary, giving its users a global perspective with a local flavour. A site refresh in Oct 2009 introduced multi-media content, discussion and blogging functions, and extensive search and archiving capabilities. Busy executives on the go can now access FTC thru various mobile platforms Overview
National Peoples Congress and Chinese People's Political Consultative Conference High-speed rail crash in Wenzhou, Zhejiang province of China New leadership in National Congress of the Communist Party of China 2012 vs Overall Page Views up by 3% Y-O-Y Unique Users up remain stable Y-O-Y FTChinese.com YOY Growth
FTChinese.com is a real model of localisation for international media. FTChinese.com wins prizes for innovation at China New Media Summit in 2012 FTChinese.com was recognized as one of the Top 30 New Media in China 2012 and was also included in the China Innovative Media list at the inaugural China New Media Summit. The Summit was co-organised by the China Periodicals Association, the New Media Industry Alliance and Zhejiang Daily Press Group. FTChinese.com was the only international media commended.
Martin Wolf, associate editor and chief economics commentator at the Financial Times Lucy Kellaway FTs management columnist Ding Xueliang, political sociologist and influential public intellectual in China Wu Xiaobo, famous finance scholar, Authoritative Expert of Research of Chinese Enterprise Extensive commentary and analysis from renowed global experts and China columnists
FTC reaches the Chinas top business people and decision makers 21.6M2.6M1.9M Monthly pageviews Monthly unique users Registered users Monthly traffic Average age – 35 years 83% male Highly influential – 52% Business decision makers Highly educated – 83% have bachelors degree or above Highly affluent – Monthly income of RMB61,000+ (6 times the professional average in BJ and SH) average total household asset is up to RMB 2.66 million, 52% of which is RMB 1 Mill+ Strong regional exposure – 52% lived or traveled aboard Pursuing a luxury lifestyle – 48% owns 1+ high-end expensive watch, 64% owns 1+ cars Average of 6.4 trips in a year, 28% flies either first/ business class. Source: Millward Brown 2012 As of Dec 2012
Highly-Influential 48% Directors or above 52% Business decision maker Source: MillWard Brown 2012 The FTChinese.com Business User at a Glance… In China 48%¥61k Directors or aboveAverage MPI 83% Degree holder or above + Highly-Affluent RMB61,000 average personal income 52% household assets over RMB1Million+ Active investor & Luxury Lifestlyle 28% hired or hiring professional finance consultant 48% owns 1+ high-end expensive watch 59% taking 13 trips on average Well Educated 83% College Degree + 52% Master Degree + Gender 83% Male 17% Female Avg. Age 35 FTC reaches Chinas top business people and influential decision makers Active in career advancement 52% have experience living or traveling abroad 79% plans to advance their education 72% wants to study abroad. Mobile Savvy 92% performs daily task (ie. search, , IM etc) through mobile phones
Mr. Li Shufu, Founder and Chairman of Geely Holding Group Special Advisor to the Managing Director of the International Monetary FTChinese provides Chinese business decision makers with authoritative, independent world business intelligence. FT offers unparalled access to world's business and political leaders such as President Obama, Premier Wen Jiao Bao, Chairman of Lenovo, Mr Liu Chuanzhi, and Zhang Rui Min, CEO of Haier Group. As well as providing in- depth interviews, FT's content moves markets. FTC brings you the best of the FT's Lex Column, and Special Reports on global events that shape the world, from the G20 Summit, to COP15, to Davos. See what world leaders have to say on our video channel with View from the Top, and discover how the world business elite enjoy their downtime with our Lifestyle and 9am to 5pm columns. FTC's unique breadth and depth of coverage create a truly integrated online media platform delivering global business intelligence to an elite Chinese readership. Uniquely FT
Powerful local insights with global perspective Exclusive interview with Chinese Premier Wen Jiabao by the Editor of FTChinese.com, Zhang Lifang, on global financial crisis vs. maintaining the economic sustainability.
Improved content specialisation, with easy to navigate channels. Over 50+ subchannels specialising in the hottest daily topics: 1.Companies news by categories, from IT to Energy to Logistics 2. In-depth Travel section for business and leisure travellers 3. Beefed up lifestyle sections featuring arts & entertainment, Indulgence, Smart shoppers and Smart Spender etc. 4. Global Markets news with individual sections on stocks, funds, foreign exchange, commodities etc. contents by industries More Channels, higher relevance means better targeting
FTChinese iPad & Mobile Browse online, or download the FTChinese iPad edition before you leave the house to read offline on your way to work when no connection is available. Access the latest global market data and watch the FT's award-winning video coverage while you are on the run. To reach the ever growing mobile market in China, our newly revamped mobile website provides the latest content to your smart phones and blackberry and is free to air. Daily reach of over 100K subscribers across mainland China delivering latest news updates and commentary from FTChinese.com FTC iPad app 316k downloads (as of Dec, 2012) 2,200,000 pageviews/month Monthly sponsorships starts at US$60,000 With 630,000 pageviews/month on FTChinese smartphone mobile site. iPhone: 750,000 Pageviews, 103,000 downloads Android: 960,000 Pageviews, 89,000 downloads
FTC is an early adaptor in social network of China. It covers 17 platforms, all of major social media, including blog, microblog, video and mobile platforms. So far, we have 3 million followers all in all. FTC brings users together in a topic-based network, encouraging debate and discussion on the most important issues of the day. Exchange investment experiences, share management tips and expand personal and business networks with like-minded business professionals. 393,486+ followers in Sina Weibo 1,110,612+ followers in Tencent Microblog Social media platform– early adaptor & influential FTC Video Promotion WeChat, a completely new mobile communication and private social networking product, FTC started exploring this new platform to serve high-quality contents in We own over 50k followers in Youku.com FTC Official Sina Weibo & Tencent Microblog
Co-branded events gathering leadership thoughts Qingdao Finance Forum (4th) focus on regional economy, concentrate on urban development, expand rapid finance industry and modern service industry by means of Ocean economics in Shangdong Province. A highly engaged Global luxury event sponsored by Rolex focusing on opportunities and challenges with todays top business women. FTChinese Annual Forum ( )
FTChinese Advertising Positions – CPM CPM Rates of the above ad units Available targeting: Section, Province, Day of Time 10% loading for the targeting above respectively 30% loading for produce exclusive 100% loading for rich media (3 rd party tag is required and provided by client) HomepageRun of Site section pages Run of Site article pages
FTChinese Advertising Positions FTChinese.com offers an extensive range of cutting- edge advertising formats, and our experienced teams can help you get maximum impact from them. The FTChinese conforms to the Internet Advertising Bureau guidelines on ad unit sizes, offering standard sizes for Leaderboards 728x90, MPUs 300x250 and half-page units 300x600*. We also offer Super Leaderboard 969x90 that expands to 969x400*, Banner under articles 590x90 as well as a Ribbon ad 336x60. *3rd party ad serving is required for expandable, video or other rich media format.
Impactful options Floating ad: Samsung Intro Ad: Bank of Communications Crazy Ad: A. Lange & Sohne Homepage Takeover: Dunhill Homepage impactful ad format rates available on requests FTChinese.com also offers Impactful ad formats on Homepage such as Homepage Roadblock/ takeover, Intro Ad + Landing Ad, Floating Ad *3rd party ad serving is required for expandable, video or other rich media format.
Sponsorship Opportunities Video Sponsorship Section Sponsorship Bespoke Special Report Sponsorship Global News section Sponsored by Fedex Other Sponsorship Opportunities Bespoke Special Report - Leadership Sponsored by Audi Davos Report with Video content Sponsored by Rolex Sponsorship package rates available on requests
News alert Daily / Weekly Sponsorship Free delivery to ALL FTChinese registered users A summary of links to the highlighted articles of FTChinese every weekday morning and Friday afternoon. Three MPU 300x250 positions in the Daily , two Banner 590x90 in the Weekly More than 80k imps delivered for each ad unit. Daily Weekly Sponsorship Rates (per day) Daily MPU (Top): US$6,600 Daily MPU (2 nd ): US$6,270 Weekly Banner (Top):US$6,600 Weekly Banner (Bottom): US$6,160
Marketing List Rental Stand-alone blast of advertisers message - eDM Delivery rate: over 95%; Open rate: over 20% Filtering available: Business Position, Area of Responsibility, Industry and Province GROSS Cost: US$250 per 1,000 names (10% loading is required for every 1 additional category of filtering) Minimum buy: - US$20,000 for eDM only - US$10,000 bundle with online ads on FTChinese.com (min value of US$3,000 in online ads plus min value of US$7,000 in eDM, or vice versa)
Lux Avenue – gateway to the Chinese wealthy consumers new FTChinese.com just launched a new channel called or Lux Avenue which offers readers profiles and stories about the luxury industry, highlights new trends in luxury products and provides a window into an international designer lifestyle. Chinas rapid economic growth and rising interest in and consumption of luxury goods, particularly among the business elite and aspiring middle class, means that its an ideal time to launch this new section on FTChinese.com. Through Lux Avenue, we will leverage the Financial Times global resources and award-winning glossy How To Spend It magazine to bring our readers and clients insightful, high quality content and access to rising trends and leading personalities in the luxury lifestyle sector, said Angela Mackay, managing director, Asia Pacific, Financial Times.
Lux Avenue combines the best of the FTs international luxury coverage with original content for the FTChinese.com audience. Stories at launch include a report on the rising popularity of yachting among Chinas newly rich and a slide show on the fashion of the Duchess of Cambridge, Catherine Middleton. In addition to coverage on fashion, jewellery, watches, beauty, interior design and luxury travel, Lux Avenue will also feature reports on collecting, food and wine, hotels and celebrities. The channel will be updated every Friday. The channel features a unique look and feel that is brand-new to FTChinese.com, with more visual and multimedia presentations as well as photo albums and videos to better showcase products and articles. Lux Avenue Monthly page views: 170,000 Monthly Unique users of 110,000 Exclusive sponsorship package starting at US$11,200/month
Getting brands connecting with our audience
Bespoke editorial sponsorship
Tailored topic in special format
Online Debate Forum
Integrated marketing. (Example: Women at the Top)
Any questions? For further information please contact: Jeffrey Kwan Tel: Christine Wong Tel: