Presentation on theme: "Decanterchina.com MEDIA PACK. CHINA & WINE The Asian wine market has grown dramatically in recent years, with Chinese consumption reaching 156.19 million."— Presentation transcript:
CHINA & WINE The Asian wine market has grown dramatically in recent years, with Chinese consumption reaching 156.19 million cases in 2011, putting China in 5th place of the top wine-consuming nations worldwide, ahead of the UK, according to a Vinexpo study. In addition: ~China represents 75% of the growth forecast for wine consumption, which is expected to add over 240m cases between 2010 and 2016 Source: IWSR Forecast Report 2011-2016 ~China is now the largest importer of Bordeaux wine by volume Source: CIVB Bordeaux Wine Council September 2011 ~South Africa, Italy, New Zealand, Chile and Spain all grew their wine exports to China in 2011 by over 50% Source: Individual National Trade Associations p2
DECANTER & CHINA p3 Decanter is the world’s leading consumer wine media brand. Established in 1975, Decanter Magazine is bought in 92 countries and read online in 221 countries, including multiple tablet editions. Today, as well as the magazine, Decanter hosts Europe’s leading wine events, the Decanter Fine Wine Encounters. In 2012, Decanter is building on its leading website Decanter.com, with the launch of decanterchina.com, focussing on the new Chinese wine lover. This year also marks the inaugural Decanter Asia Wine Awards, hosted in Hong Kong, recognising wines targeted at the Asian market, judged by Asia's most prominent wine experts. It will be a sister competition to the Decanter World Wine Awards, the world’s largest wine competition.
ABOUT DECANTERCHINA.COM Launching in Autumn 2012, the bi-lingual decanterchina.com website will be the reference point for authoritative wine information in China, with tailored content aimed specifically at the Chinese market, in both Simplified Chinese and English. It will be a reference point for wine lovers and trade professionals alike: ~Wine news, famous estate profiles and expert recommendations from our network of contributors ~Daily wine tips for budding connoisseurs getting to grips with wine ~Translation glossary of key wine terms ~Listings of wine events and courses taking place in China’s major cities ~The home of the Decanter Asia Wine Awards ~An engaged community integrated with leading social media, including Weibo p4
DISPLAY ADVERTISING Getting your message across decanterchina.com will be home to a thriving community of engaged wine lovers from across China. To reach this targeted audience, we’re able to offer prominent advertising placements throughout each page and across the site.Using the latest ad-serving technology, we can help target your advertising campaign using specific demographic parameters, including country, language and browser/device. ATop banner(W468 x H60 pixels)£45 per 1,000 impressions BMid-page banner(W468 x H60 pixels)£45 per 1,000 impressions CUpper MPU(W180 x H150 pixels)£45 per 1,000 impressions DLower MPU(W180 x H150 pixels)£45 per 1,000 impressions Newsletter top banner£POA Newsletter bottom banner£POA Rate card p6 For more information on advertising opportunities on decanterchina.com, including rates and availability, please contact Rosemary Archer (Rosemary_Archer@decanter.com).
If you’re looking to shine a spotlight on your particular topic through a variety of multimedia, Decanter’s international reputation for world-class editorial puts it in a unique position to tailor-make content packages according to your needs.A typical week-long decanterchina.com sponsorship might comprise of: ~High visibility, including homepage promotion ~Bespoke editorial content around your theme, including articles, videos and image galleries ~A dedicated slideshow for showcasing content, links and graphics ~Solus display advertising (2 x banners and MPU per page) across the section ~Promotion and syndication across social media and newsletter mailings ~The ability to archive the section online after your campaign has come to an end For more information on sponsorship opportunities on decanterchina.com, including rates and availability, please contact Rosemary Archer: (Rosemary_Archer@decanter.com). p8 SPONSORSHIP OPPORTUNITIES Telling the story
CONTACT For more information about Decanter China, including advertising, sponsorship, editorial opportunities and the Decanter Asia Wine Awards, please contact: Advertising and Sponsorship: Rosemary Archer Advertising, Decanter Rosemary_Archer@decanter.com Editorial: John Abbott Editor, decanterchina.com firstname.lastname@example.org Decanter Asia Wine Awards: Christabel Lemke International Awards Manager, Decanter email@example.com For general queries, please email firstname.lastname@example.org p9