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Program details subject to change and final editorial approval. © The Economist 2009. Corporate Expectations Barometer – Overview OBJECTIVE: Engage senior-level.

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Presentation on theme: "Program details subject to change and final editorial approval. © The Economist 2009. Corporate Expectations Barometer – Overview OBJECTIVE: Engage senior-level."— Presentation transcript:

1 Program details subject to change and final editorial approval. © The Economist Corporate Expectations Barometer – Overview OBJECTIVE: Engage senior-level executives and provide them with solutions to help them run their businesses better in the current economic environment THE ECONOMIST SOLUTION: Create a Corporate Expectations Barometer (CEB) to give SAPs target audience the ability to compare their confidence levels on the state of the economy with those of their peers and to provide them with customized content from the Economist Intelligence Unit to help them improve their business decisions

2 Program details subject to change and final editorial approval. © The Economist Corporate Expectations Barometer – Overview The Corporate Expectations Barometer (CEB), sponsored by SAP, is an interactive online assessment tool that asks participants to provide their expectations of global business conditions. The questions focus on economic projections for the respondents company, industry, job function, and region. Survey respondents are able to compare their responses to those of other executives by region, company size, industry, and function, and they are also able to compare their economic forecasts against those of the Economist Intelligence Unit experts. Depending on a respondents economic expectation level (high, medium, or low) compared to their peers, a diagnostic tool provides each individual with a customized report of the outlook for their industry and region. Respondents can also download a podcast of the global economic forecast, updated monthly, which is presented by Robin Bew, Chief Economist & Global Editorial Director of the Economist Intelligence Unit. Live now at:

3 Program details subject to change and final editorial approval. © The Economist Corporate Expectations Barometer – Promotion Print campaign: Six full-page insertions in The Economist using three versions of the CEB ads, created in-house by The Economist Online campaigns: Announcements on official Economist & Economist Intelligence Unit Facebook & Twitter accounts Run-of-site banner ad placements on Economist.com, CFO.com, and EIU.com Roadblock on Economist.com Monthly invitation s sent to registered users Announcement in Publishers Newsletter Global press release

4 Program details subject to change and final editorial approval. © The Economist Corporate Expectations Barometer – Testimonials/Media Coverage For example, we did something with The Economist where they came up with a barometer on how corporate executives feel the economic recovery is going to happen. We had thousands of responses, and it just brings something of interest and something of relevance to our target audience. The findings were on a sponsored area of their site, and a very high percentage stayed on our landing site to watch videos and download content, showing that the thought leadership environment provided a targeted, engaged audience. Susan Popper Senior VP, Marketing Communications SAP A recent SAP-sponsored online poll by the Economist Intelligence Unit that surveyed more than 1,000 executives worldwide concludes that global business conditions are expected to improve within 12 months. This sentiment is truer for the Americans surveyed than it is for their counterparts in Western Europe. Leo Apotheker Chief Executive Officer SAP

5 Program details subject to change and final editorial approval. © The Economist Corporate Expectations Barometer - Current results Engagement statistics (June 22, January 28, 2010)* 31,000+ page views 18,000+ unique visitors 275+ podcast downloads 1,700+ Twitter followers 3,500+ survey completions (57% completion rate) 350 registered users Promotion campaign performance* Economist.com referral traffic has accounted for 48% of the total website traffic One week following the launch of the print campaign in The Economist, direct traffic increased 82% and accounted for 61% of the total website traffic *Source: Google Analytics, January 2010 Live now at:


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