Presentation on theme: "To: From: Re: Telegraph News iPhone App Date:. Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store."— Presentation transcript:
To: From: Re: Telegraph News iPhone App Date:
Telegraph News App – iPhone The Telegraph News app has already been downloaded from the Apple app store around 400,000 times, and that number is growing daily. The Telegraph News App is the undisputed number one UK newspaper app, and the number two overall free news app in the UK, second only to Sky News. The app is currently sponsored by Dell for Business.
Time spent per session, by time of day It would appear that the Telegraph app is most useful to our readers in a period of downtime. Maybe 10 minutes between meetings or while travelling throughout the working day, but up to 21 minutes per session in the evening
Time spent per session, by day of week There is a steady flow of usage throughout the working week, but it is often at the weekend when the time spent per session peaks
Telegraph News App – content Telegraph News app has a wide range of channels inc: News Finance Comment Sport Motoring Travel Technology Telegraph TV is also available in within the app, and currently gets around 30,000 plays a month. Again, that number is set To grow significantly in the months to come.
Sponsorship Package The cost to sponsor the Telegraph News app is £25,000 per month. For that you get 100% share of voice on the app for one month, and advertising opportunities including a logo on the loading screen, ad banners on all top level pages in the app, and video pre-rolls to run before every video played in the app. Branding on loading screen Banners on lead pages Video pre-roll before video plays
Banners Banners can click through to brands website, but that is only recommended if the site is optimised for mobile use otherwise it offers the user a poor user experience. If your site is not optimised for mobile, it is recommended that you build a landing page or microsite (see next two slides for costs and examples)
5-10 page site: Bronze plus deeper product info, data capture, send to a friend Development fee: £9,400 Lead time: 1 week Mobile Landing Page / Microsite Design and Build options Clicking to an internet site that is not mobile optimised delivers a poor user experience. It is therefore imperative that the banners within the iPhone app, or the banners on our mobile site click through either to a mobile optimised site, or a microsite like the ones features on these slides. 1-3 page site: includes product info, download link and click to call. Development fee: £3,600 Lead time: 3 days
:10+ page site Silver plus bespoke functionality e.g. Vouchering, postcode lookup, customer interaction, multiple downloads. Development fee: £15,000 Lead Time: 2-3 weeks Costs for microsite's assume campaign length is 1 month Subsequent months are charged at: £200 per month (Bronze) £500 per month (Silver) £1000 per month (Gold) Mobile Landing Page / Microsite Design and Build options
Telegraph Mobile web The Telegraph Mobile site currently achieves around 2,000,000 page impressions per month, and that number is set to continue rising during 2010 The site has device recognition, which means that the reader will be delivered the quality of site that their handset can handle. Banner rate £12cpm
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