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Web 2.0 in Business Networking | Public Relations | Collaboration.

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Presentation on theme: "Web 2.0 in Business Networking | Public Relations | Collaboration."— Presentation transcript:

1 Web 2.0 in Business Networking | Public Relations | Collaboration

2 Web 2.0 refers to second generation web- based services that let people collaborate and share information online. Examples include social networking sites, wikis, communication tools, and blogs. What Is Web 2.0?

3 Business Benefits A direct line of communication with your customers, employees, and the news media. Avoid duplication and wasted effort. Low-cost marketing strategy. Improve productivity and project management.

4 Some Examples Hosting online slide presentations Project management Group collaboration - wikis / bulletin boards / whiteboards Media events - stream audio and video Business networking Organize, promote, and share a conference

5 Some Popular Applications

6 The Technology To make a good decision about what can happen in your organization you need to understand the technology, its potential and challenges.

7 The Technology RSS and syndication offer exciting new ways for organisations to manage information, communicate internally, and to reach out to their customers and stake-holders.

8 It also provides a great way to keep in touch with existing customers and market to new ones through the use of newsletters, online brochures and presentations, and even video broadcasts. Outsource PR to Your Customers

9 The rapid growth of corporate blogs is transforming the way in which organizations communicate and promote their business and provides the opportunity for global impact and marketing. Talk to Your Customers “Markets are conversations”

10 Some Companies Which Blog


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