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Our Digital World Second Edition Chapter 7 The Social Web: Opportunities for Learning, Working, and Communicating © Paradigm Publishing, Inc.1
This chapter will help you be able to: Describe the evolution of social technologies and how they’re changing our society. Explain the terms social Web, open content, blog, social networking, social bookmarking, and wiki. Discuss the ways in which social technologies are being used. Explain what media sharing is and how it’s used. Examine ethical issues surrounding the social Web. © Paradigm Publishing, Inc.2
Main Topics 7.1 The Social Web Phenomenon 7.2 Social Technology Comes of Age 7.3 Blogging: The Internet Gets Personal 7.4 Social Networking 7.5 Social Bookmarking 7.6 Wikis 7.7 Media Sharing © Paradigm Publishing, Inc.3
Why Should You Care? Participate in growth of social networking. Connect with friends and family. Collaborate on business or school projects. Use for business to connect with customers. Promote social causes. © Paradigm Publishing, Inc.4
7.1 The Social Web Phenomenon © Paradigm Publishing, Inc.5
A Social Web Revolution A new way for people to connect. Redefining news and collective knowledge. A vehicle for a two- way dialog. © Paradigm Publishing, Inc.6
What Is the Social Web? Includes any site that allows users to interact and share information. Content almost entirely driven by members. Social networking allows you to share contacts and build a network of friends. Media sharing is used to share photos, video, and audio. Interact with online dating and special interest sites. © Paradigm Publishing, Inc.7
social Web social networking site © Paradigm Publishing, Inc. Terms to Know 8
7.2 Social Technology Comes of Age © Paradigm Publishing, Inc.10
How the Social Web Was Born Relation to concept of Web 2.0 First true social networking site: SixDegrees.com. Included profiles and lists of friends in one service. Blogs surfaced in MySpace, Facebook, LinkedIn all appeared in late 2003 to early © Paradigm Publishing, Inc.11
Social Networking Timeline © Paradigm Publishing, Inc.12
Overview of Social Technology Today Access to social networking via cell phones. Used by social causes to raise money. Used by business for social marketing. Schools host classes online. Social Web now includes blogging, social networking, social bookmarking, wikis, and media sharing. © Paradigm Publishing, Inc.13
The Future of Social Technology Carry your identity from site to site. Gather content from several services. Access social networking features on all sites. © Paradigm Publishing, Inc.14
Terms to Know open content profile friends list blog identity preferences © Paradigm Publishing, Inc.15
Ask Yourself… Which of these is a future trend of social technology? a.The ability to access a social site from your cell phone. b.Use of social sites by social causes. c.Use of social sites by businesses. d.The ability to carry your online identity from site to site. © Paradigm Publishing, Inc.16
7.3 Blogging: The Internet Gets Personal © Paradigm Publishing, Inc.17
How Blogging Has Evolved An online journal in text, images, or video. Blogging gained popularity in Today blogs appear in many online settings. Artblogs, sketchblogs, photoblogs. © Paradigm Publishing, Inc.18
Computers in Your Career Blogging has changed journalism. Individuals are participating in reporting. Existing model of print newspapers is undergoing a change. © Paradigm Publishing, Inc.19
The Many Uses of Blogs Personal journals. Reporting news. Government blogs. Entertainer blogs. Microblogging (Twitter). © Paradigm Publishing, Inc.20
Playing it Safe Social sites monitor behavior. Choose sites that prohibit cyberbullying. Use settings to control your interactions. © Paradigm Publishing, Inc.21
microblogging social journaling artblog sketchblog photoblog video blog MP3 blog © Paradigm Publishing, Inc. Terms to Know 22
Ask Yourself… When did blogging gain popularity? a) 2001 b) 1995 c) 1999 d) 2005 © Paradigm Publishing, Inc.23
7.4 Social Networking © Paradigm Publishing, Inc.24
The Growth of Social Networking Today MySpace, Facebook, Ning, LinkedIn, and Bebo are examples of social networking sites. Roots in bulletin boards of 1970s. In the 1980s discussion forums appeared brought Classmates.com and AOL searchable member profiles. © Paradigm Publishing, Inc.25
Social Networking Trends Social networking tools used on many types of sites. Access through mobile social networks. Event planning sites. Trend towards older users. © Paradigm Publishing, Inc.26
Social Networking Trends September 2005 to May 2010 © Paradigm Publishing, Inc.27
Playing It Safe Friends of friends includes strangers. Protect your privacy and be careful what you post. © Paradigm Publishing, Inc.28
Computers in Your Career Use the social Web to get a job. Join career networking sites. Post podcast/video portfolios. Create your own website. © Paradigm Publishing, Inc.29
Terms to Know social mobile media mocial © Paradigm Publishing, Inc.30
Ask Yourself What was the fastest growing age group of users of social networking in a recent Pew Research survey? a.64 + b.50–64 c.18–29 © Paradigm Publishing, Inc.31
7.5 Social Bookmarking © Paradigm Publishing, Inc.32
How Social Bookmarking Works Share online content with others. Organize site bookmarks. Metadata helps browsers find content. Tags identify content. © Paradigm Publishing, Inc.33
Bookmarking Services Digg, Reddit, StumbleUpon, Amplify. Share button to easily share bookmarks. © Paradigm Publishing, Inc.34
Terms to Know social bookmarking bookmark metadata tag © Paradigm Publishing, Inc.35
Ask Yourself… What is metadata? a.It describes the location or nature of data. b.It is a keyword assigned to content. c.It is a bookmark. d.It is stored on your hard drive. © Paradigm Publishing, Inc.36
7.6 Wikis © Paradigm Publishing, Inc.37
What’s a Wiki? A way to share knowledge. Used for business and education. May contain inaccurate information. © Paradigm Publishing, Inc.38
Who’s Using Wikis? Individuals to plan events. Authors, artists, collectors, journalists. Shared interest communities. Classroom projects. © Paradigm Publishing, Inc.39
Terms to Know wiki © Paradigm Publishing, Inc.40
Ask Yourself What would you consider one of the key features of a wiki? a.the ability to create a list of friends b.the ability to collaborate c.the accuracy of content d.the opportunity for social interaction © Paradigm Publishing, Inc.41
7.7 Media Sharing © Paradigm Publishing, Inc.42
How Media Sharing Works Sharing of music, videos, or photos. Roots in MP3 music file sharing. Legal challenges over copyright. Part of many social networking and bookmarking sites. © Paradigm Publishing, Inc.43
How People Are Using Media Sharing Artists promoting work. Tutorials and online classes. Building personal playlists of media by topic. © Paradigm Publishing, Inc.44
Computers in Your Career Be aware of copyright laws. Some sites allow you to copy content. Others only allow you to link to their content. © Paradigm Publishing, Inc. 45
What is the Future of Facebook How did Facebook become so dominant? Can you name a company that once ruled the Internet but then seemingly lost its way? What’s one development in technology that could give Facebook trouble? What is Silverman’s opinion about the future of Google+? Does Silverman consider Twitter to be a major player in the social media scene? © Paradigm Publishing, Inc.46
media sharing live media streaming live broadcast © Paradigm Publishing, Inc. Terms to Know 47
Ask Yourself… What is live media streaming? a.live TV shows b.a popular media sharing site c.a live broadcast d.a technology that allows you to send media content over the Internet © Paradigm Publishing, Inc.48
Our Digital World © Paradigm Publishing, Inc.49
Social Media. Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction.
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