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1 e–Marketing Mr Ahmad
2 Lesson Objectives By the end of this lesson you will all be able to:- Define the term ‘e – marketing’ Understand the emergence of ‘e – marketing and how it is affecting marketing’ Explain the benefits of using ‘e – marketing’ Explain the weaknesses of using ‘e – marketing’
3 What is e-Marketing Can be referred to Internet marketing, also referred to as i- marketing, web marketing, online marketing, or eMarketing. It is the marketing of products or services over the Internet. Where elements of marketing strategies and activities become more computerized and part of a networked environment such as the Internet. It is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools.
4 Basically e-Marketing is the term applied to the presentation of company’s brand, product and services on the Internet to help build strong, ongoing customer relationships. It is simply a process of marketing which is carried out with the use of technology, largely the internet.
5 The emergence of e-marketing The emergence of e-marketing has generally occurred with improvements to technology. As more and more people have access to the internet e-marketing has therefore become one of the most effective ways to advertise its products at an affordable price.
6 So e-marketing is affecting marketing and fundamentally changing the nature of marketing in that:- Market research can easily be carried out over the internet. Can analyse consumer behaviour and generate more effective marketing communication material.
7 Organisations can become marketing orientated through being more responsive and flexible. Detail of consumers can be collected more cost effectively. Provides new methods of advertising
8 The benefits of e-marketing Benefits of e-marketing Global reach Lower cost Traceable, measurable results 24 hour marketing One-to-one marketing More interesting campaigns Better conversion rate
9 Weaknesses of e-marketing Weaknesses of e-marketing Low-speed Internet connection Requires customer to use newer technology Complicated websites Unable to touch, Smell, taste tangible goods Security concerns
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