Ultramercials are premium commercials that viewers CHOOSE to watch as payment for premium content Its a bridge between free and fee, that gives content owners a high-CPM ad unit to monetize their best content: from editorial, to music downloads, to games or VOD. This creates a halo effect for the sponsor.
Bring a compelling content package that surprises users Make it Exclusive to the P2P Channel Have multiple pieces of content Have users buy or rent content after 1 commercial Serve the commercial live Make the sponsor the good guy
File Sharing Entertainment Content Module Ad-supported format that calls back to Ultramercials Mother Ship that handles Ad Serving, DRM, even direct sales of content.
Ultramercial Patent Applications – Filed May & August 2000 U.S. Patent Application 20010047338A1 Filed by Morrison & Foerster LLP Notice of Allowance August 2007 U.S. Patent Application 20020111860A1 Filed by Morrison & Foerster LLP 1st Office Action Jan 2007
Ultramercials desire is to be Switzerland Just as we work with dozens of different competing online publishers, and advertisers, we want to work with many partners inside the P2P industry.
P2P Advertising Upfront – LA Monday October 29, 2007 Dana Jones CEO Ultramercial LLC