1. Mobile Monetization

2. TIMWE at a glance 2

3. Overview Offered Solutions 3 TIMWE Solutions TIMWE Services Mobile Marketing Mobile marketing campaigns and strategies for mobile carriers, consumer brands, Government/NGOs and media groups Mobile ad network Profiling Mobile Surveys Mobile Voting Sales Incentives Programs SMS Communication Loyalty Programs Mobile Entertainment Solutions for monetizing and distributing content to mobile users globally Mobile carrier portal solutions (turn-key and à la carte) Games Applications Music Videos Photos Mobile text services Mobile Money Billing solutions leveraging access to the billing platforms of mobile carriers Micro Payment solution for Digital Contents and services Mobile Billing Solutions Mobile Micro Payment Solutions 3

4. TIMWE around the world 4 Local Offices Countries ServedHQ 75+ countries 26 offices 280+ mobile Carriers 3Bi mobile users potential reach

5. Handsets Overview

6. Usage Habits

7. Russia Payments Overview * Source mobimoney

8. Importance of Going Mobile Very high penetration of mobile, Within mobile phones, still high penetration of non- smart phone users, Within Smartphone users high penetration of users with no registered credit card on app stores, Ease of use and safety of mobile for micro-payments payments, Potential of triggering impulse buy by through mobile advertising, Operator store fronts and internal communication channels being strong ways of distributing content,

9. Ecosystem Overview

10. Verticals Overview

11. Master Aggregation Approach

12. User Experience in APP In-App Payment Interface: taking the mCoin experience and easiness of use to Android Applications, mCoin experience can be even simpler and more integrated, using a one- tap buying interface. Mobile Operator Billing In App “one tap” purchases That’s it! Processing... User taps request User is playing... 1234

13. Fraud Management End-User Transaction Control (ie: 15 MOs in 10 minutes) Partner MT Control (ie: 5 MTs per each MO in a day) Subscription Renewal Control Only allows a charging attempt if the customer is subscribed Subscription Over Charging Control (ie: Allowing only 1 charged transaction a week) Subscription Flow Control Assure customer opt-in for multiple channels: WEB WAP SMS Unsubscribe Flow Management Provide means for customers to unsubscribe: SMS Customer Care Tool Partner on-demand Fraud & Subscription & Throughout Management 13

14. Voice of the Customer Extend payment options Global Geographic Coverage Cash Advance/ centralization Offer More payment options Extended Geographical Coverage Factoring Solutions to Partners Fraud Management Fiscal Expertise Monetization Assessment (billing flows) Monetization Assessment (billing flows) Ability to control the heavy users and the abusive behavior of the content providers Know how to mitigate taxes for the partners Solutions and Suggestions to increase conversion of Paying Users Features & ServicesDescription What our partners are asking TIMWE

15. New actions about online gambling in Russia

16. Play Money?

17. User Experience PIN payments 12 Start making money fast No technical integration Use your own voucher Flow Generate your own game pins and upload them to TIMWE

18. Thank you www.mcoin.com ahmet.tosun@timwe.com www.mcoin.com 18