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1Abacast - Confidential1 Hybrid Content Delivery Network (CDN) Technologies and Services.

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Presentation on theme: "1Abacast - Confidential1 Hybrid Content Delivery Network (CDN) Technologies and Services."— Presentation transcript:

1 1Abacast - Confidential1 Hybrid Content Delivery Network (CDN) Technologies and Services

2 2 Live DCIA Conference Webcast - Goals Serve broader audience Constrained by place, time, cost Additional DCIA service Showcase member technology

3 3 Live Webcast – Value Propositions Key Value Propositions Branded/Targeted User Experience Live video, synced slides, submit question, poll Flexible, efficient delivery Unicast or Abacast Peer-Assisted PPV business model support After-event archive

4 4 Online Video Trends – Users and Content Owners Increasing Demand, especially on Mobile Increasing Broadband Penetration Increasing Content Increasing Demand for Higher Quality 300Kbps 750Kbps

5 5 Observations - Mid-market Funding Low B/W Fees Large content owners and video Video is a marketing extension Paying very low rates Mid-market For them, increased quality = increased revenue Funding low bandwidth prices for large media cos Not getting great performance (caching algorithms)

6 6Abacast - Confidential6 Demand & CDN Coverage (2005) Content Trends… Supply vs. Demand

7 7Abacast - Confidential7 Demand & CDN Coverage (2008) Content Trends… Supply vs. Demand

8 8Abacast - Confidential8 Demand & CDN Coverage (2012) Content Trends… Supply vs. Demand

9 9 P2P Anyone? Reduced infrastructure/ bandwidth costs Margin relief Higher Quality Experience Longer engagement, more ads Industry Trend – Hybrid

10 10 Example Network Efficiency – Korea SBS Live Olympics Korea great use case for P2P - adoption, b/w, behavior SBS - over 12,000 simultaneous viewers 1.5Mbps Windows Media Video Over 80% efficiency, over 14Gb/s bandwidth savings Over 40% reduction in server and switching hardware Total Connections Unicast Connections

11 11 Industry Progress Open P4P Working Group Optimized utilization of network resources On-Demand Test Results 23% increase in DL speed Avg hops from 5 to less than 1 Providing real value to key part of distribution chain PBPG P2P Best Practices Standardizing client behavior, security practices

12 12 About Abacast Founded in 2000 by former broadcasters, technologists Commercial-quality Hybrid Content Delivery Network (CDN) Live and On-Demand content Unicast and Peer-Assisted Content Monetization plus additional services Key Markets Internet Television, Online Radio, Corporate, File Delivery Metrics > 300 customers 16 different countries 46,516,274 plug-in downloads (as of July 1st, 2008) ~10 million end-user hours per month ~3.6 million unique users per month

13 13 Abacast Solution Overview

14 14 Key Value Propositions – Consumers Getting highest quality content 72% choose higher bit-rate and install Ultimately drives demand and business models

15 15 Key Value Propositions – Publisher/Broadcaster The most choices for delivery Live and On-Demand video and audio content Windows, Flash formats plus others Hybrid Delivery Single-source (Unicast), multi-source (Secure P2P), or combination Flexible delivery options Mix and match based on content value, customer type, content type, or business model

16 16 Key Value Propositions (contd) Real-time QoS leads to higher quality connections Less skips, buffers, breaks Smart Analytics Real time and historical metrics Closed system, can measure client perf and behavior

17 17 Key Value Propositions – CDN Scale-up Live Delivery Increased margins/profitability If peer efficiency > discount provided, the CDN is more profitable

18 18 Technology Details – Live and On-Demand P2P Network

19 19 Evolution of CDNs TimeframeDescriptionTechnologyAudience/Quality Streaming,Simple 100s Real Networksdeployment32Kbps 96 –98Clusters,Increasing com-1,000s broadcast.complexity, better end-128Kbps user experience 99 – 04Edge, AkamaiMuch more complex, 10,000s Better performance Kbps 05 +Hybrid (Edge True distributed,100,000s + plus P2P)good perf for all300Kbps – 3Mbps market sizes

20 20 Questions (360)

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