1. Jamie Roche President SES San Jose, June 1, 2006

2. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 2 Who is Offermatica? Offermatica is a hosted software platform that changes the visitor experience to determine what will convert better. Offermatica employs a variety of optimization techniques including A/B testing, multivariate testing, landing page optimization, and targeted content delivery.

3. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 3 Offermatica Platform Remote Content Delivery Remote Content Delivery A/B Testing A/B Testing Content Targeting Content Targeting Multivariate Testing Multivariate Testing Automated Optimization Automated Optimization Fast Test / Make Changes Without IT involvement Multi-page, multi session Test and Content Targeting

4. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 4 Experiencing Real Results

5. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 5 Vintage Tub and Bath Case Study

6. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 6 Test 1: Category Landing Page

7. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 7 Main Area Link Text Multipage Promotion Default“Romanced” Test 1: Elements

8. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 8 Test 1: Second Page Element

9. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 9 60% Lift!

10. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 10 Vote: Which Element Contributed 1.Free shipping 2.Link text 3.Picture

11. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 11 Test 2: Home Page

12. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 12 Test 2: Content Alternatives

13. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 13 Vote: Which Message was More Appealing? 1.“Indulge yourself” 2.“Hide from your kids”

14. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 14 Vote: Which page converted best? 1.Text only 2.Tub (“objects of desire”) 3.Woman’s face (“indulge yourself”) 4.Woman in towel (“satisfy your dreams”)

15. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 15 Test 3: Home Page Optimization

16. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 16 Test 3: Elements Popular Searches Key BrandsFeedback Call out Header

17. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 17 Vote: Which Performed Best? 1. 2. 3. 4. 5. 6.

18. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 18 Hackersafe / Shipping consistent positive Free shipping reinforcement still high impact Significant brand impact

19. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 19 What to Try Next Focus on key brands/items Continuous Champion/Challenger Investigate segments –New vs. Repeat –Natural vs. Paid –Email Landing Pages –Category Interest Any idea is a test!

20. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 20 Things to do Tomorrow Experience your site as the top 5 visitor types –Plan “why am I using my time doing this?” –Write down top 3 elements on the page –How easy is it to reach my objective? –Are 3rd and 4th pages still “in the experience?” –What about the follow-on visit? Evaluate 4 segmentation models –1st visit vs. 2nd vs Nth –Direct to home page vs. company name on Yahoo –Primary interest area Ad group vs. Secondary –Lunchtime vs. “primetime” Strengthen key “promotions” throughout the site Strengthen (add) safety and security content

21. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 21 For More Information Thinkingaloud.com Offermatica Newsletter

22. Copyright 2006, Offermatica Corp. All rights reserved. | Proprietary and Confidential to Offermatica Corp. 22 “New” Customer Messaging 1 2 1.Low Price and Easy Credit 2.Low Price and Promotion