Presentation on theme: "Social Media Webinar. 3 Main Social Media Platforms * Twitter * Facebook * YouTube."— Presentation transcript:
Social Media Webinar
3 Main Social Media Platforms * Twitter * Facebook * YouTube
Twitter How to create a Twitter account: Go to: www.twitter.com Fill in your: Full name Email address Password Choose your username
Profile Images There are 3 types of images: 1) Your profile 2) The header 3) The background image
Profile Images As this is a personal account it's best to choose a picture of yourself as the profile image. The header and background image is a good place to represent your business. It's a good idea to include your logo in this area and anything else that connects directly to you.
How to get Twitter followers * Put in keywords in the search field, for example dog, dogs, dog training etc. and then follow people. a big percentage will follow you back. * Include your twitter ID: - On your website - In your leaflets and flyers - On your business card - In your email signature - In your E-books - In your reports
What to tweet * Interesting facts about your niche. * Interesting facts about dog and puppy training. * Thought provoking quotes. * See what topics people with lots of followers are talking about. Are there any 'hot' topics they often talk about? * Engage and ask questions in your tweets in order to connect with people further.
Where to find great tweets * Forums * Blogs * Books * Dog training websites * Reports * Google – dog quotes, funny dog quotes, dog sayings etc.
When, how often and how many to tweet * It's best to tweet at different times of the day and particularly at peak times which is thought to be: - 9am - 3pm - 6pm.
When, how often and how many to tweet * 20-30 tweets a day is a good number to aim for. * This will include 3-4 good quality content tweets which is of value to your followers, followed by a promotional tweet.
When, how often and how many to tweet * Create enough tweets for 21 days and repeat. * Use a link shortener: - tiny.cc - bitly.com
How to tweet a photo *Click on the blue 'compose a tweet' button at the top right side of the page. * Click on the camera icon, upload your photo, compose your tweet and send.
Automation – the easy way! * Tweetadder * Socialoomph
Facebook Create a facebook fan page for your business which is different from a profile page although it's still under the same account. Facebook does not like people to have more than one account. www.facebook.com/pages/create
Creating a Facebook Fan Page * Click on create a brand or product * Category – Website * Brand or product name – your website name for example Good Dogs! * Agree Facebook terms and agree to get started. * You fan page is created!
Customizing a Facebook Fan Page * Firstly add your profile picture – needs to be consistent with your website and any other social media accounts. * Your profile picture should be 180 pixels wide by 180 pixels high. * Now you'll need to add a cover photo which is 851 pixels wide by 315 pixels high.
Customizing a Facebook Fan Page * You can get a cover created by a graphic designer at fiverr.com or microlancer.com * Free cover – google facebook covers - myfbcovers.com - 99covers.com - fabcovers.com
Customizing a Facebook Fan Page * Update your 'about' page details. * Now start adding some good content for when people come. * Engage with people who like your page and add comments or questions.
How to get people to 'Like' your page * Put in keywords in the search field, for example dog, dogs, dog training etc. and then 'like' people's pages, some will follow you back. * Include your Facebook name: - On your website - In your leaflets and flyers - On your business card - In your email signature - In your E-books - In your reports
How to get people to 'Like' your page * Get your friends and their friends to 'like' your page. Chat and engage with them about your business and the interesting things you've posted on your page. * If you have a personal facebook page ask your friends to visit your fan page and like it if they do! * Ask your Twitter followers to 'like' your page and let your facebook followers know about your Twitter ID too.
YouTube YouTube is the second largest search engine (Google is the first).
Creating a YouTube Channel * Go to www.YouTube.comwww.YouTube.com * Click on 'Sign in' and 'Create an Account' * You need a Gmail email account * To create a free Gmail email account go to www.gmail.com
Creating a YouTube Channel * Complete 'about' details – profile picture, bio, website details and other social media links. * Create an art channel (2048 pixels wide x 1152 pixels tall). * Add a channel trailer.
Adding Channel Keywords * Go to Video Manager * Click on Advanced * Area which says Channel Keywords * Go to bottom of page and add Google Analytics account ID to track traffic.
What Keywords to use * Dogs and children * Children and dogs * Dog training for children * Dog training for kids * Dogs and kids * Kids and dogs